Matrix of interaction patterns in digital business

Name: Juliann Virginia, 2301885163

Matrix of interaction patterns in digital business

Digital business people include all providers and recipients of electronic-based service exchange processes. Therefore, business, administration and customers act as actors who interact with each other thus forming a matrix of interaction patterns, which can be complemented by intra-levels. Intra-levels represent the exchange of services in one group. Here is an image of the matrix of interaction patterns in digital business:

Service exchange process providers facilitate the exchange of services in electronic networks. They provide goods and services that recipients use at their own initiative or request. In practice, the B2B (Business to Business) and B2C (Business to Consumer) sectors are the most important. The B2B sector summarizes the exchange of electronic services between several companies. Thus, the company can take on the role of buyer and seller. Business activity opportunities in a B2B context are diverse, ranging from online stores to B2B markets and customer and supplier integration. Regarding value creation in the B2C segment, there are companies on the supply side and customers on the demand side. Service exchanges may involve physical goods, digital goods, or services. An example of physical goods-related exchange of services is the purchase of textiles through an online store. For digital goods, service exchanges, for example, can include the provision of voice-over-IP calls and additional sales of paid content. In the service, by contrast, it can be consulting services, purchase recommendations, or user comment processing.

In an electronic-business context, B2A (Business to Administration) refers to the performance of administrative processes between businesses and public entities through the medium of information and electronic communication. This includes, for example, transactions with government bodies, such as processing of corporate tax issues (e.g., VAT, income tax). Intra-business refers to an internal e-business application of a company. An example in this context might be the offer of advanced network-based Intra organization training. For example, company employees can visit an electronic learning centre to improve their foreign language skills.

Reference

Wirtz, B. W. (2019). Digital Business Models: Concepts, Models, and the Alphabet Case Study. Switzerland: Springer Nature Switzerland AG.