Influence of Website Design on marketing in E-Service
Billy Nurfaudzi, 2401989631
The advancing times make new multimedia features on the internet develop into great opportunities in various ways, such as addressing the intangible nature of service, utilizing information and The internet’s potential transactions as a modifier variabel marketing mix, as well as as a competitive advantage. At this time, the existence of digital marketing becomes one of the supporters of the community in carrying out their daily activities, thus causing more and more people who love medhe. That.’ Slowly people began to turn to digital marketing and abandoned conventional marketing methods.
One of the platforms used and most popular in digital marketing is the Website,the website that is identical tothe World Wide Web has emerged into a very popular international communication medium. It’s been needed for the last twenty years.
Today, there are billions of people around the world who go online for twenty-four hours online every year. These online users, continue to grow rapidly in emerging markets such as China, India, Brazil, Europe,and Japan. On the other hand, broadband connections are already widespread in developed countries, such as in North America and Europe. These two major developments, in recent years, changed many new trends in the way internet commercialism occurs. New trends in internet commercialism itself successfully utilized by multinational companies that have been worldwide such as Google, Microsoft, Yahoo.
In maintaining the creation of a long-term sustainable relationship between the company and its customers, there needs to be a mutually beneficial exchange. The first step to starting the relationship is by formof trust within each individual. In addition, customer satisfaction is also an important aspect in shaping the responsibility for customer loyalty attitudes.
In a study that has been done (Wibowo, 2014b). This research canalso prove and at the same time provide important points for websites about the importance of website design related to companies that have efforts to influence loyalty. customers. Such variables represent the company in its interaksi with consumers, website design influences the formation of important variables with the framework of the relationship of the marketing paradigm. These variables include trust, satisfaction,and loyalty.
Website design itself makes the appearance on communication media become more, with dramatic value that appears on the website. Usually this website is created using a website program that is equipped with supporting facilities for existing communication functions. The use of Web Design in the website will make visitors as interested as possible to see. In the information function, then when a business uses design will emphasize the quality of content so that the content can be conveyed properly.
While in the entertainment function of this website is used as a means that helps improve the quality of pitching. The website may also provide promotions or something else. Starting from games, movies, online music and others. For transaction functions can be used as a good business media. Because with a good website, it will attract many companies, connecting to consumers and the marketing process is easier.