Text advertising in e service Part I

Alfina Fauziah  Pradhini  Hadi, NIM: 2301956014

Text advertising in e-service Part I

Electronic service or commonly referred to by is a general term that refers to services through information technology – communication. The term e-service has many applications and can be found in many rules. The two dominant implementation areas of e-service are e-business (or electronic commerce) and e-government (or non-commerce). Computer Language Company (2009) defines e-service as a general term for services on the Internet. E-services include e-commerce services to handle online orders, application hosting by application service providers (ASPs), and any processing capabilities that can be obtained on the Web. Chun Hai (2007) argues that e-service is a service on the Internet where it is possible to make purchase and sales transactions, unlike traditional websites, where only descriptive information is available.

Text advertising displays text links and text that marketers use to promote their brands, messages, and products. This type of advertising generally refers to text ads used in PPC ads. Some of the advantages of this ad are easy to implement, fairly effective, and can increase the influence of the brand that is being promoted. In addition to the advantages, this type of advertising also has some disadvantages including being easily ignored by readers and the great advantage of text ads can not give maximum results if not run properly.

References:

Chen, M.-H., Tsai, K.-M., Hsu, Y.-Ch., Lee, K.-Y. (2013). E-service quality impacts on the online customers’ perceived value and loyalty. China\u2012USA Business Review, 12 (5), 473–485.

Batagan, L., Pocovnicu, A., Capisizu, S. (2009). E-service quality management. Journal of Applied Quantitative Methods, 4 (3), 372–381.