Virtual Events

What’s a Virtual Event? A virtual event is when someone participates in an online event instead of in-person. Virtual events can be external-facing, such as conferences and trade shows. And you can host internal events virtually, from town halls to department meetings. We’ll walk through different types of virtual events in a second. But first, let’s explore the differences between a webinar or livestream webcast and a large virtual event.

Virtual Events vs. Webinars and Livestreams

Webinars and livestreams are different from large virtual events for a few key reasons:

› Livestreams and webinars tend to be shorter than virtual events. A virtual event can last for many hours, while webinars and livestreams usually run for 30 to 90 minutes.

› Live stream webcasts or webinars may require less audience activity or involvement than in a large virtual event. Most webinars and livestreams only stream video and audio, while virtual events often have many more actions and activities for participants.

› Webinars or livestreams can be less complex. Livestreams and webinars can require less technology, content, and planning than virtual events.

Define Your Goals

The first step in planning a virtual event is making sure you know your organization’s goals in hosting the event. Is it to gather leads for the sales team? Is it making money through sponsorships or registrations? Are you trying to increase engagement in your all hands meetings?

Virtual events give you unprecedented amounts of data and insights. But that’s only good if you know what’s most important to your company.

Before heading too far down the path of planning your virtual event, know how your organization will determine if it was a success. When you do, you’re ready to identify your audience.

Source: Tolearnmorevisitwww.vbrick.com