The digital business environment

Delarose Pratesia Sundjoko – 2301906911

The digital business environment

A digital business environment is a simulated “environment” created for the application of one or more computers and networks for business purposes. The digital environment is a modern arena for business activities that use a wide variety of computer and network technologies. It is observed that modern business strategies are directed at the utilization of the digital environment so that the rate of use is increasing, it is also important to note that the reliance on the digital environment is increasing. The Digital environment may be a combination of all action, reality, certainty into an experience that can be seen from the changing modes of existence. When organizations look at their daily activities in a digital environment, integration between various activities generally becomes more powerful and intentional. An optimal digital environment requires communication and integration in individual devices, such as computers, servers, mobile devices, and other personal digital-based devices, as well as communication and integration between computer software applications and programs. For example, digital environments within organizations include email server systems, storage/data servers, accounting software programs, web-based applications, customer relationship management (CRM) applications, and websites. An optimal digital environment will include the strategy and implementation of all such systems, software programs and applications to work in an integrated environment, allowing them to communicate with each other and with other digital environments outside the organization. The Digital environment may be a combination of all action, reality, certainty into an experience that can be seen from the changing modes of existence. Manchester has a huge digital foundation and alliance of customers and users; It is also a fact that Manchester relies heavily on the digital realm for its success and development. The Manchester website contains market-oriented maps and customer segments with preferred choices and conveniences. The main line of the website is “shop 24/7 on the official online megastore” which explains the structure and services of the company. It is divided into many customer segments where they can do shopping activities. This site contains customer segments such as, company information, stock information, financial information, and other official options as press releases, event centers, and corporate governance. Information technology has changed the infrastructure and operations of businesses since the Internet became widely available to businesses and individuals. This transformation has greatly changed the way businesses run their day-to-day operations. It has maximized the benefits of data assets and technology-focused initiatives. This digital transformation has a major impact on business; Accelerate business activities and processes to fully leverage opportunities in a strategic way. Digital businesses take full advantage of this so as not to be disturbed and develop in this era. C-Level staff need to help their organisations seize risk mitigation opportunities. This technology mindset has become the standard even in the most traditional industries, making digital business strategies essential for storing and analyzing data to gain a competitive advantage in competition. The introduction of cloud computing models and SaaS delivery means that internal processes can be easily managed through a wide selection of applications, giving organizations the flexibility to choose, and transforming software as business grows and changes. Digital business strategy is not solely a matter of optimizing a company’s operations internally or responding to one or two major competitors, but also emerging conspicuously from awareness and responsiveness to the digital business competitive environment. Collectively, these findings provide insight into how strategic posture and the industrial environment affect a company’s digital business strategy.

Reference

Mithas, S., Tafti, A., & Mitchell, W. (2013). How a firm’s competitive environment and digital strategic posture influence digital business strategy. MIS quarterly, 511-536.