Four-forces model of digital business

20 Dec 2021

Four-forces model of digital business

Digital business is a promotional activity for a brand or brand or product using electronic media (digital). Decades ago, digital marketing media was very limited, whereas it is known, namely television or radio that can only convey information in one direction. Digital business is also included in the E-Commerce industry where the process is through technology and the internet.

Some examples of marketing techniques in digital marketing such as

  1. Print media promotion
  2. Mobile marketing
  3. Email marketing
  4. Electronic billboard (video Tron)
  5. SEO – Search Engine Optimization
  6. Online advertising -FB Ads

In general, digital businesses are divided into four parts. Pure digital business, digital version of non-digital business, digital facilitator of non-digital business, and hybrid. Let’s talk about it one by one.

  1. Pure digital is a business that offers products with “bits and bytes” components, such as widespread software creation. For example, educational software, business-specific software, and others.
  2. The digital version of a non-digital business is a business that offers a digital version of goods/services that are usually sold in physical forms, such as selling e-books, e-journals, and e-comics.
  3. Hybrid is a combination of using different types of digital businesses to maximize revenue
  4. The digital facilitator of a nondigital business is a business that facilitates the business of goods and services using digital technology.

Elements contained in the digital world of business

The elements of e-business, including the following:

  1. Business people Where i.e. Organization, manufacturer or company, supplier, business partner, consumer etc.
  2. Tools, media or resources used Such as information technology and communication (Computer, internet etc.).
  3. Activities and targets such as activities/activities and also business process (services, sales &transactions) and also main business operations.
  4. Objectives such as communication, coordination, organizational processing, business process transformation and also information sharing.
  5. Some of the advantages that can be obtained include such as with a relatively safe approach, increased profits, more flexibility, efficiency, productivity dissing, integrated business etc.

In Indonesia the development of digital business can be good because the population in Indonesia is so much that innovative produced is also more than various content. In the digital world of business certainly only have or do not enough in the digital world of business is required to make certain digital business efforts to get maximum results.

  1. Patience to develop it

In digital business, some digital business ideas that will be realized may not show results in a short time. Take into account well the planned time investment with the potential profit to be received.

  1. Have an interesting website

Digital business ideas require the presence of a website that not only brings visitors but also generates sales transactions. To build a website, it is necessary to rent hosting and buy a domain according to the type of business. Having a website will be able to enter the digital business for the long term with more confidence.

  1. The desired business selection

The type of business you want to pursue specifically. The ability to see market opportunities also determines the chosen niche. Some niches have the potential to generate greater profits than others. It can start with your own ability or talent in yourself. For example, for people who like culinary, it becomes a unique opportunity to create a digital business in a traditional culinary business. A favourite to taste a variety of delicious foods, food reviews may be an idea that supports digital businesses.

 https://www.researchgate.net/publication/344162847_DIGITAL_BUSINESS/link/5f5753c0a6fdcc9879d644c7/download/Digital Business Books

Dicky Hida Syahchari