E-mail and off-line marketing campaigns in e service

Albert Rewin Genesis/ 2301951884

E-mail and off-line marketing campaigns in e service

Email (electronic mail) or in    Indonesian called electronic  mail  is  a  service  or  means   provided  by the service provider to be able  to  send  mail  in  electronic form carried out.    through the Internet media. Email is our official address in cyberspace. By using the email we can connect in various internet activities, such as joining social networking sites such as Facebook and Twitter then when registration will require email.

Marketing is needed  by a  company to be able  to  maintain,  develop, and spread    their business.  Marketing is the process of getting people interested in the products or services of a company. To do this process, it is necessary to conduct market research, analysis, and ideal customer search. In a business, marketing has many  important functions. Marketing is not only able to make people able to understand the products or services offered,  but also increase sales to make the business grow. A campaign or marketing campaign is a  way to promote a product or service through various media that are not the same such as radio, newspapers or newspapers, television, or online platforms. The existence of this campaign can bring the products you make closer to customers or consumers  either masively  or    personally. In other words, the existence of this marketing campaign can improve the image or excellence of a product that you are making a business. Planning done when running a campaign must be done consciously in addition to the decision is also done consciously.

Email marketing is a marketing tool that is widely used by most B2B and B2C companies. A survey study by Ascend2 (2015) showed that 82% of B2B and B2C companies use email technology as part of their marketing strategy. In addition to its widespread use, email marketing can be very profitable. According to a recent study published by the Direct Marketing Association (UK), the average income-based return on investment (ROI) from email marketing increased to £38 for every £1 spent compared to the average ROI of £24.93 reported in 2013 (DMA 2015). Based on the same study, roughly 1 in every 5 companies reported an ROI of more than £70 which is three times higher than the 2013 figure. Without a doubt, the company aims to generate a higher ROI level of email technology by launching an effective email marketing program. Despite the company’s proven goals, companies may find it difficult to manage effective email programs for a variety of reasons.

Reference:

Dynamically Managing a Profitable Email Marketing Program – Xi (Alan) Zhang, V Kumar, Koray  Cosguner

Mobile Marketing: From Marketing Strategy To Mobile Marketing Campaign Implementation –  Matti Leppäniemi, Heikki Karjaluoto