Benefits of Payment Link
Apriyani Dwiyanti 2301903506
- Online and real-time transactions
- Can accept payments with various sources of funds (VISA, Mastercard, JCB, AMEX)
- Secure transaction as it comes with OTP and 3D Secure
- Media used through links sent via e-mail, no need to go through the website
- Customers are easy to make payments because just 1 click of a meal will redirect directly to the payment page
Banks need customer trend data from their e-commerce sites and physical stores. Fortunately, this can be obtained easily. All you need to do is get acquainted with platforms like Google Trends and Google Analytics to get accurate insights.
Google Trends helps store owners to know customer data based on geographic location in real-time. This can help provide enlightenment in certain segments in terms of its performance in different regions. Google Trends can be instantly used at any time a user wants to measure the interest of a particular product over a specified period of time.
Google Analytics can track all demographics. In other words, you see all the actions of customers anytime they visit your online store. Easily integrated with your website through a unique tracking ID. Google Analytics is, no doubt, a tool that gives Banks Bricks and Clicks, tricks on how to speed up conversion rates and lower bounce rates.
Reference:
Alder, E. (2002), “Smart Card Technology – Hong Kong, Legal Issues in Smart Card Technology” Computer Law & Security Report, Vol. 18, No. 2, pp. 120-123.
Argy, P. and Bollen, R. (1999), “Australia: raising the e-commerce comfort level” IT Professional, Vol. 1, No. 6, pp. 56–57.
Barney, J. (1986), “Firm Resources and Sustained Competitive Advantage” Journal of Management, Vol. 17, No. 1, pp. 99-120.
Barras, R. (1986), “Towards a theory of innovation in services” Research Policy, Vol. 15, pp. 161-173.