Definition and concept of e-Commerce Business to Consumer (B2C)

By Dimas Raihan Mahardika NIM 2301909535

What exactly is e-commerce? One seller offers things to customers and to other companies (other sellers) over the internet, and all transactions are carried out via the internet. Since 2009, e-commerce has been a huge success in Indonesia. Globalization and modernization have spread rapidly into Indonesia, owing to the country’s large size and quick inflow. When one firm or area of business offers its goods or services to customers for their personal use, the e-Commerce B2C model is used. You can learn a lot about your customers by tracking their desire to purchase an item via e-Commerce. It is possible to discover which items are most popular and in demand, and e-Commerce may reach more people than word-of-mouth sales, storefronts, brochures, and other methods of advertising. When it comes to (Dedi &Bronto, 2016),
In the e-Commerce B2C model, items and services are advertised and purchased online before being delivered to the customer’s doorstep. So, how should a retailer go about introducing their wares? Promotion or advertising in e-Commerce. A benefit of an e-commerce website is that everyone may be recognized by many people and all merchants, new and old, can compete by promoting their items.
Shop A and shop B both sell fans of the same brand, hence they’re in the same industry as each other. There’s a home electronics area on the e-commerce site they use to trade, and all the electronic products that are available for purchase may be found in this part. Stores A and B’s automatic fans fit into this category, and it’s easy to determine which store is the best. Debit card transfers or cash on delivery may be used to make electronic payments or transactions, which can be done when products are delivered to a customer’s location. For further information, see (Nurhayati & P. (2012)

References:

Dedi, & Bronto, T. E. (2016). Implementasi E-commerce dengan Menggunakan Metode B2C. Sisfotek Global, 7.

Nurhayati, L. S., & P, H. W. (2012). Pendefinisi Instrumen Evaluasi Website E-Commerce B2C. Business to Consumer, 10.