Creating Monetary Value in E-Business

by Andre Gunawan – 2301955775

If an item or service is sold to another party, the monetary value is the amount that will be paid in cash, e.g. tangible property, intangible property. The monetary value of goods and services is used to determine their worth. This sort of company relies mostly on intangible assets, and hence the monetary value that may be generated is mainly in the form of data generated by this type of firm. e-business businesses do not sell or publicize their customers’ personal information since every company that acquires data does so. In most cases, the user has a contract with its users and it is generally specified that the user’s information will be kept private and will not be shared or sold. Thus, the corporation will not benefit from user-owned data on its own since doing so would be a clear violation of the law’s standards and ethics. As a result of these practices, corporations are able to get access to a wide range of personal and non-personal information on their customers. Search history on a firm’s website or application, or the number of insights possessed by the company at a given moment, are examples of things that may be accessed by a consumer.

Social media has become well-known and frequently utilized by a broad range of individuals in the digital age, including children, teens, college students, and even the elderly. Social media is utilized by a wide range of people since it makes it simpler for them to communicate and is very simple to use. It is common for corporations to have a number of social media profiles, and these accounts are frequently used to market the things they sell. Some manufacturers’ products may be accessible by social media users either purposefully or unintentionally by searching for the product in the search box. Look for it in some of the billboards you saw. There are numerous forms of information that may be gathered depending on one’s behaviors at the same time thanks to advanced technology. Looking about on the internet. When it comes to social media, user-generated content (UGC) is one of the most important aspects of a user’s online presence. by the business to look for patterns in the information it has gathered. (Bratawisnu & Alamsyah, 2018) (Bratawisnu) Data may be utilized for marketing reasons and even as an asset that can be exchanged for his followers’ likes and dislikes. The use of the internet, particularly e-commerce, increased rapidly in times of pandemic, especially in the early days of the pandemic (Silalahi & Purba, 2020), with actors competing to be the best at e-commerce by offering special promotions or providing a free policy kirim, which increases the intention of the customer to make the transaction. People shift their purchasing habits from traditional to online by depending on e-commerce or delivery services for bought items because of community restrictions on activities outside the house. There was an increase in data gathered by e-commerce, online motorcycle taxi services, and suppliers as a result of this growth. other delivery services. Every event has a favorable effect on the financial worth of e-business since the quantity of data possessed by the company increases its selling value. As a company’s assets grow in size, so does its data set, and this is how an e-monetary business’s worth is created. Customers who use apps or websites must also have the option of providing the firm with their personal information so that it may better advertise itself and raise its overall worth.

References

Bratawisnu, M. K., & Alamsyah, A. (2018). JOURNAL OF MANAGEMENT AND BUSINESS. SOCIAL NETWORK ANALYSIS FOR ANALYSIS OF USER INTERACTION IN SOCIAL MEDIA REGARDING BUSINESS-COMMERCE,107-115.

Silalahi, R. Y., & Purba, M. P. (2020). Record Journal. E-COMMERCE TRENDS DURING THE COVID 19 PANDEMIC IN INDONESIA,527-530.