Application of C2C e-commerce

by Raditya Bariq NIM 2301918073

To earn money, C2C websites and other platforms charge merchants to create product listings, provide promotional features and facilitate credit card transactions. Items acquired via a category or auction system are often used in these C2C transactions.
With its cost-effectiveness, C2C is expected to develop in the future Because of the widespread use of social media and other internet platforms, retailers see it as a key business paradigm. The C2C platform is seeing an increase in internet traffic due to the channel’s ability to highlight unique products that shoppers already possess.
A good example is Craigslists, an e-commerce network that links individuals with advertising and marketing of goods, services, or circumstances. Craigslist is no longer only a place to buy, sell, and trade goods; it now allows users to publish classified items on a monthly basis, such as job openings and real estate listings. Sellers are required to deliver goods directly to customers on the site.
As an Indonesian C2C (Client to Consumer) e-commerce, OLX is simple since it provides e-commerce services that do not directly construct or carry out transaction processes that occur. Customers and sellers are brought together in one location via the use of online marketplaces in this kind of company model. E-commerce service providers who do not actively participate in or facilitate ongoing online transactions are categorized as C2C in C2C. Another benefit of using e-commerce services is that anybody who wants to sell their own items may do so at any time and from any location using these services.
Fees or commissions paid to sellers for listing products for sale are the primary revenue source for most C2C businesses. There is minimal oversight over the quality of items offered on C2C sites, which merely operate as mediators. PayPal is a money-transfer service that is often used for cross-border C2C sales transactions. The C2C payment systems such as GOPAY and OVO that have emerged in Indonesia, however, are contributing to the growth of this sector.
In order to prevent unlawful sales of products or services like pirated CDs or narcotics, companies typically implement detailed policies. Users may be banned from the site if they violate the terms of service.
However, C2C has its share of issues. The platform may not be able to accept credit card payments because it lacks the necessary security measures. Quality control is lacking since merchants are themselves, customers, therefore there is little recourse for items that are defective or misunderstood. On the other side, since the buyer is the consumer, enforcing the payment guarantee might be a problem.
With the rise of social media, the potential for C2C growth will continue to expand. As a result, the C2C market is expanding at a fast pace. Because of social media’s power to bring people together online, C2C business is born out of this trend. They may trade knowledge and things and even engage in the purchasing and selling of goods in this circumstance. C2C’s potential will continue to expand and develop because of the medium’s penetrating capability.

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