Benefits to Business Intelligence and Analytics
Business Intelligence is a stage that aims to extricate the company’s operational data and then collected into the data warehouse. During the extraction process, transformation can also be done by applying various formulas, aggregation and validation so that the data obtained can be processed according to the purpose of business analysis. Then in the process of data mining, the data contained in the data warehouse is processed through statistics analysis so that the tendency or motive of the data is obtained.
The benefits gained from Business Intelligence according to Turban, Rainer and Potter (2011) are:
- Improved value of organization data and information
- Make it easier to measure an organization’s work performance
- Increase the value of available information technology investments
- Cost efficiency is easier to achieve
In contrast to Business Intelligence (BI), Business Analyics (BA) is a complement to the existence of BI that aims to maximize data with data interperation. This serves to predict opportunities and anticipate possible threats in the future based on data.
Benefits of Business Analytics (BA):
- Strategizing
- Get to know market opportunities in depth
- Improving bonding between companies and consumers
- Know the potential risks
- Reduce threats based on past analysts and evaluations
With the merger of Business Intelligence and Businees Analytics, we will know what has been and what is going on in the company.
Reference:
https://glints.com/id/lowongan/perbedaan-business-intelligence-dan-business-analytics/#.YEeFey2cZQI
https://www.kajianpustaka.com/2019/12/business-intelligence.html