This much-hyped technology is failing business. Here’s why

When it comes to making businesses run better, artificial intelligence has shown more promise than performance. Artificial Intelligence can be used all across the enterprise, in sales, marketing, customer retention, customer support, fraud reduction-anything that requires a prediction based on data and actionable recommendations in order to make an informed business decision. Today, there needs to be an Efficient Frontier for Artificial Intelligence models. The models must change as business realities change, with many small models constantly re-computing the Efficient Frontier. Models can be specialized by geography—one model for sales in Germany, another for China, and a third for the US. Models can also be customized according to current business opportunities and constraints. There might be one model for when a company has a lot of sales leads that week, and a different model for when there are relatively few leads. Artificial Intelligence needs to incorporate the fact that businesses are subject to constant change, and are not a vast collection of numbers that generally follow predictable patterns. Artificial Intelligence optimized for business impact must adjust, enabling a company to continually run experiments and find new ways to be efficient. Above all, companies need Artificial Intelligence that solves business problems rather than math problems.

Reference : https://www.fastcompany.com/90449015/this-much-hyped-technology-is-failing-businesses-heres-why