This Is How Businesses Can Drive Profit AND Social Purpose Progress

Summary

From this power point I learned about the definition, scope, and case examples regarding business development. Where business development is a way / idea or a key that is done by the company to improve and advance the business. In this ppt there are also examples of business development cases, such as XYZ Company whose business development team is expanding after conducting research (such as benchmarking). Business development includes the first is sales, so like the example above if the product is successful in a new area the team will dare to expand the business, as well as marketing success. And to enter a new market, the company must have a strategy that wants business planning, or strategic partnership so that the team can weigh all the pros and cons from the available choices. Product management, we hereby must follow and comply with the existing regulatory standards or requirements, where certainly each country is different. Business development teams usually work through questions that they have researched, so work according to what is needed to advance the business. Another part of business development is networking, negotiation, and lobbying, this might help to penetrate a market and add expertise needed by the company. Cost savings are also part of business development, because this is also a strategy implemented by the company to reduce high expenses that will harm the company. The conclusion from the power point in this session is an example of this case is a business development for expansion, where a lot of scope must be considered by the company to achieve the company’s goals and objectives to develop the company.

Abstract

This article aims to describe how companies can drive profits to advance business development and sustainable development goals for social problems. Companies agree on cooperation to agree on sustainable development goals to reduce environmental and social problems. This collaboration includes setting goals that prioritize the community as priorities that must be assisted and break down existing social inequalities. Companies sharpen their focus on creating long-term value based on sustainable business models for business development. This article also shows that the government has a vital role also because the company cannot do it alone, because this is one of the business development matrices. Public companies that employ and invest globally, and investors who have companies, have the capacity and will bring innovation to overcome problems In addition, this article also shows the World Economic Forum has become a leader in advancing the concept of capitalism. The concept of advancing through stakeholder capitalism to demonstrate long-term sustainability that integrates financial and non-financial metrics such as environmental and social assistance. With this depiction reinforces the efforts made by the company to strengthen the progress made by the company. The great priority given to the social shows investors are stubborn to continue the quality of the company as a place that not only concerns money but also people and the environment.

Reference: https://www.weforum.org/agenda/2020/01/better-business-davos-sustainable-development/