The Importance Of Ngos In Rural Business Development

SUMMARY

Business Development is a long-term added value for an organization for customers, markets and relationships, but can facilitate all ideas, development, activities to improve the overall business. Metrics that are often or widely used in business development are revenue, expansion, and strategic partnerships. In the business development activities contained among the related departments are Sales, Marketing, Project Management, Product Management, Vendor Management, Partnerships, and Freight Cost Reduction. Example Case Introduction to Business Development among XYZ companies having products or services, over time, their Business Development (BD) team increases the potential for further expansion where they do benchmarking and do a lot of research and they also find out what the action plan is, then after all research and research, the BD team put together to search for businesses to Malaysia. The solution can be used through an approved department, first is the sales in which the sales will focus on a particular market or a particular client, in this case, BD assesses the Malaysian market and discusses sales of sales of $ 1.5 billion can be supported in three years, then from marketing, where BD promotion can allocate estimates of marketing budgets that will use a higher budget of aggressive marketing strategies such as limited online, print and social media advertising and billboards, then from the Strategic Initiative or Partnership, where the legal and financial team, the BD team weighs all the pros and cons of the available options and chooses the one that best serves the business, next is the Project Management / Business Planning, where the BD team requires appropriate funding, and then what is provided, the management team / implementation of the project objectives which are desired. Then Product Management regulatory where standards and market requirements vary in different countries where these requirements drive the work of product management and manufacturing departments, as determined by business strategies such as cost considerations, legal approvals, and regulatory compliance all assessed as part of the BD plan, furthermore namely Vendor Management, where does the BD team prepare if a new business needs an external vendor? For example, does product delivery require special courier services? Will the company partner with an established retail chain for retail sales? What are the costs associated with this involvement?. Then Negotiations, Networking, and Lobbying where one business initiatives may require expertise in soft skills where other soft skills such as networking and negotiations may be needed with different third parties, such as vendors, agencies, government authorities, and regulators. The last one is Cost Savings, where BD is not only about increasing sales, products, and market reach, but strategic decisions are also needed to increase profits, which include cost cutting measures, so, the BD scenario discussed is specific to the business expansion plan, the impact of which can be felt by almost every business unit. There may be similar BD goals, such as developing new business lines, developing new sales channels, developing new products, new partnerships in existing / new marketing, and even merger / acquisition decisions. But what must be prepared? We must plan our careers and set our career vision, then ask this question for yourself such as; What industry or specialization? Then what competencies do we have? And determine what types of industries require our competence to assist them in business development.

Abstract

12 years after providing solar energy to rural and remote areas of Nicaragua through Technosol’s business, it was realized that the importance of non-governmental organizations (NGOs) as economic development institutions and as useful partners, cooperatives and local community groups. Very often, when someone starts an entrepreneurial venture, they think about market opportunities in building a functional and operational business model, while considering business financing needs. However, in rural business activities, alliances with third parties are very important, often more than what is obtained in general business alliances for urban businesses. If a project is innovative or involves the adaptation of new technology, some people will want to try it at first. It doesn’t matter that the technology has been tested in another country or culture. In this case, NGOs are the best way to facilitate the use of technology, so that NGOs manage relationships with many potential individual customers with whom educational chat can occur. NGOs can instill confidence in technology through the transfer of knowledge and experience that is enhanced through expansion to other countries and continents. in the Technosol case, there were two key success factors in the first years; the first gets the trust of customers and the second gets the trust of financial institutions. Getting both is difficult and big work. Even so, a few years after the creation of the Technosol company, an international development agency, E + Co, believed in this project and financed the company’s growth plan in Nicaragua.

Reference: https://www.weforum.org/agenda/2010/10/the-importance-of-ngos-in-rural-business-development/

Dr. Maria Grace Herlina S.Sos.,MM. & Zahra Kinanti Sakina Harisaputri