Social Media Analytics in Energy and Resources Industries

We all could agree that social media has become one of the most trusted way to gain insight used for marketing strategies and decisions. With certain tools we have in this age, we could easily uncover the connection between points that are unidentifiable before. These tools mentioned are what we would called social media analytics and we believe that it has a lot of useful function that could help us. Social media analytics could help us in finding suitable segment of customer for our product, showing the most effective time of the day to do advertising, and even helps us in forecasting the trends that may appear in the near future. Every type of industries are being helped with the appearance of this social media analytic, even in the energy and resource industries. Social media analytics could help energy and resource industries in ways such as to help investigate inside threats as well as understanding the social network of environmental activist who have been disrupting operations.  Social media analytics could also identify the threats that has been appearing in the past as well as pinpointing new potential threats that is directed to the company. With social media analytics, energy and resource industries could minimalize the risk they are facing with the data gathered for the company. Performance of the industries could also be maximize with the right decision created based on the report given by social media analytics. Therefore, it shows that social media when combined with business intelligence could become useful for every type of industries even to energy and resource industries.

https://www2.deloitte.com/us/en/pages/finance/articles/five-questions-about-social-media-analytics-in-energy-and-resources-industries.html