Business Digest Supports A Digital Community Of Leaders At Orange
Summary
Business Development is the creation of long-term value for an organization for customers, markets, and relationships.COMMONLY USED METRIC IN BUSINESS DEVELOPMENT.
- Revenue: income, especially when of a company or organization and of a substantial nature.
- Expansion: s what happens when something becomes bigger or more extensive. If you enjoy good pastry, you will be excited by the expansionof the bakery, but be careful or you will also see the expansionof your waistline. The noun expansion is from the Latin word expansionem, which means a spreading out.
- Strategic partnership: when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses. This can also mean, that one firm is helping the other firm to expand their market to other marketplaces, by helping with some expertise.
Business Development activities extend across different departments: Sales, Marketing, Project Management, Product Management, Vendor Management, Partnership, and cost-saving efforts.
Sample Case of Business Development Linkage Between Divisions :
- Sales
Sales will focus on particular market or particular clients, often for a targeted revenue number. In this case, BD assesses Malaysia market and concludes that sales worth $1.5 billion can be achieved in three years.
With such set goals, the sales department targets the customer base in the new market with their sales strategies.
- Marketing
Marketing involves promotion and advertising aimed towards the successful sale of products to end-customers. Marketing plays a complementary role in achieving sales targets. BD initiatives may allocate an estimated marketing budget. Higher budget allow aggressive marketing strategies like cold calling. Personal visits, road shows, and free sample distribution. Lower budgets tend to result in passive marketing strategies, such as limited online, print, and social media ads and billboards.
- Strategic Initiatives or Partnership
Partnership will define the strategy to enter a new market, will it be worth going solo by clearing all required formalities, or will it be more sensible to strategically partner with local firms already operating in the region? Assisted by Legal and Finance team, BD team weighs all of the pros and cons of the available options and selects the one that best serves the business.
Abstract
In 2016, the community “Orange Campus Management” was opened for 20 000 managers at Orange. In January 2018, a new community was created for 1 200 Leaders, called “Leaders Corner.”
In very little time, Orange Campus Management has become the leading digital community, among 10 000 active communities, at Orange. With this experience now acquired, the intention within Orange is to extend its strategy for animating, inspiring, interacting, sharing, and development to another new digital community for the Group’s Top 1000 Managers, deployed on the internal social network Plazza.
The end goal is to bring top managers together around key topics within Orange. The means to this end is a true editorial strategy, with scheduled animating content for stimulating exchange, collaboration, and collective intelligence within the community.Imagine a platform that resembles a social network, where a leader goes for connection and inspiration, where he can find and share news, best practices, benchmarks, and so on.
Orange calls on Business Digest’s expertise in the conception and implementation of the editorial and animation strategy for this community.
What Business Digest brings to this platform:
Interest and energy in the community, thanks to a dual expertise in co-creating an editorial strategy aligned to the major subjects and preoccupations of the Group and original, punchy animating of a social network of leaders.
Impactful videos and articles from Business Digest’s own publication and curation expertise: trends, inspirations and key ideas that encourage reflection, discussion, and action.
Reference: https://business-digest.eu/en/2018/03/02/business-digest-supports-a-digital-community-of-leaders-at-orange/