Ibm Twitter The New Business Intelligence Best Buddies
Business intelligence is a massive industry where organizations pay tens of millions of dollars to turn raw data about them and their competitors into actionable insights. IBM (International Business Machines Corporation) and Twitter are getting in on the game. They launched a portofolio and data analysis tools aimed toward retail, consumer products, transportation, banking, and etc. The portfolio, which will be marketed through IBM and available to businesses over the next few years. The portofolio also a part of a very deliberate strategy to turn IBM into a cloud-centric technology company. IBM has been trying to shed much of its background as a hardware and mainframe manufacturer in a big way. They will be working as a set of applications designed to improve business decisions across industries and professions. Their first target will be an applications and services for sales, marketing, and customer service. After these apps come out, IBM and Twitter will begin to developed custom solutions for specific industry verticals. The decision by Twitter to build apps with IBM based on the Twitter firehose is yet another indicator of the microblogger’s quest to centralize everything as shareholders demand more profits and higher earnings.