How Companies Are Using Big Data And Analytics

Business intelligence come across with various of form including the use of big data and analytics in the company. The use of data gives meaningful insights and transform the knowledge into an action. In terms of management perspective, the use of big data in a form of business intelligence become very helpful when it comes to operational day to day business activity such as operational, marketing, pricing, even recruitment for the company. The data also improve the customer experience by how the company receive many feedback and use it for a better services. The use of data and analytics also drives a better progress for digital industries, manufacture, and other form of industry optimizing the way of doing business. Training system and recruitment can be way more efficient and effective by using the data and analytics. Looking for best talent and expertise in each area way more easy when the company use big data. Company can learn more about the consumer by having their data in exchange for value given for each individual. The data that collected in database can be very powerful to prepare new product, research and development, and capturing a new market for the company. The more data company gathered, the more value can the company give to the consumer.

Reference: https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/how-companies-are-using-big-data-and-analytics