A Growth Leader
A survey of 165 C-suite executives and senior vice presidents with growth responsibilities and conducting in-depth interviews with 20 executives conducted by McKinsey Company, the result shows that growth leaders have seven specific beliefs and behaviors:
- I am all in:
- Always put growth first
- Keep raising the bar
- Unite the business around growth
- I am willing to fail:
- Make plenty of bets
- Back the risk takers
- I know my customer as a person not as a data point
- Take the customer’s side
- Make it personal
- I favor action over perfection
- Put yourself on the line
- Act on “good enough” insights
- Face the facts
- I fought for growth
- Avoid short-termism
- Break down internal barriers
- I have a growth story I tell all the time
- Infuse the business with purpose
- Communicate, communicate, communicate
- I give control to others
- Build up people’s growth muscles
- Give power to the front line
- Go outside to get what’s needed
Growth is a journey that requires the entire business to constantly adjust, optimize, and execute, but it starts at the top. Only when the CEO, C-suite, and business-unit leaders have the right mind-set can leaders hope to drive growth across the business.
Reference: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/are-you-a-growth-leader-the-seven-beliefs-and-behaviors-that-growth-leaders-share