Disruptive Innovation Part.1

Author : Nabila Indrasari, AF. Utami

What is Disruptive Innovation? Disruptive innovation refers to a technology whose application significantly affects the way a market or industry functions. An example of a modern disruptive innovation is the internet, which significantly altered the way companies did business and which negatively impacted companies that were unwilling to adopt it. A disruptive innovation is differentiated from a disruptive technology in that it focuses on the use of the technology rather than the technology itself.
Even though it is called disruptive but disruptive innovation actually help company expand and develop themselves because they will add new products or services which in return can help the company gain more profit. It can improve the efficiency in the company because with the disruption, people know what the company is lacking in, not only that but it will also develop the people because they will learn to accept changes which in return benefits the company because the people are more open to changes.
With new and better innovation, small company can expand and even grow as big as the current player in the industry, it also helps create new breakthrough and even create new market not only that they even can overthrow the incumbents company. Incumbents company (company that have been in the industry since the beginning) can also greatly benefit because it can help them plan root in the company and help them sustain the year.