Profile & Qualification
Aryo Bismo is a dedicated academic professional currently pursuing a Doctoral degree in the Doctor of Research in Management program at Bina Nusantara University. In parallel, Aryo Bismo holds a full-time faculty position as a subject content coordinator at BINUS University. Aryo Bismo’s academic journey is underscored by the attainment of a Master’s Degree in Management from BINUS Business School in Jakarta, Indonesia.
His boasts an extensive background in Marketing and Research, with a career encompassing role as a Research Assistant, Research Executive, and Faculty Member. This wealth of experience has firmly established Aryo Bismo’s reputation for excellence within the field. Throughout Aryo Bismo’s distinguished career, there has been a consistent emphasis on collaboration with prominent research companies and universities. These collaborative efforts have allowed Aryo Bismo to convert experiential insights into invaluable case studies and research materials. Such resources play a pivotal role in Aryo Bismo’s capacity as a dedicated full-time lecturer and subject content coordinator at BINUS University.
Aryo Bismo’s professional ethos is underpinned by unwavering dedication to knowledge sharing and a fervent interest in conducting small-scale social research experiments, particularly in the realm of marketing. Aryo Bismo’s aspiration to excel as an educator seamlessly aligns with this deep-seated passion for research and dissemination of knowledge.
Research & Publication
International Journal & Proceedings:
2022 – Ohliati, J., Yuniarty, & Bismo, A. (2022). The Role of Social Customer Relationship Management in Improving Relationship Performance in Small Businesses. International Journal of Innovation and Technology Management, 19(08), 2250034.
2022 – Bismo, A., & Yuniarty. (2022). The influence of social media marketing, corporate social responsibility on entrepreneurial ambidexterity toward SME’s innovation performance in Jakarta. ICIC Express Letters, 16(2), 215-224. doi:10.24507/icicel.16.02.215
2021 – Indartoyo, I. M., Kim, D. W., Devi, A. M., & Bismo, A. (2021, August). An Exploration of Consumer Hidden Insight Towards Impulsive Buying Decision in Online Media Context. In 2021 International Conference on Information Management and Technology (ICIMTech) (Vol. 1, pp. 143-147). IEEE.
2020 – Riantini, R. E., Bismo, A., & Rabiah, A. S. (2020). User’s acceptance of digital payment services: Jakarta perspective. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(7), 2642-2656.
2020 – Rabiah, A. S., Bismo, A., Kevin, Y., & Riantini, R. E. (2020). Segmentation analysis of satisfaction factors of millennial moms during their maternity period toward hospital services in Indonesia. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(7), 2944-2957.
2020 – Indartoyo, I. M., Kim, D. W., Gunawan, A., Riantini, R. E., & Bismo, A. (2020, August). Investigation of Shopper Segmentation based on the Influence of Popularity Claim towards Impulsive Buying Decision in Online Media Context. In 2020 International Conference on Information Management and Technology (ICIMTech) (pp. 669-674). IEEE.
2019 – Bismo, A., & Putra, S. (2019, August). Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: a case study at PT. Soltius Indonesia. In 2019 International Conference on Information Management and Technology (ICIMTech) (Vol. 1, pp. 109-114). IEEE.
2018 – Bismo, A., Sarjono, H., & Ferian, A. (2018). The effect of service quality and customer satisfaction on customer loyalty: A study of grabcar services in Jakarta. Pertanika Journal of Social Sciences & Humanities, 26, 33-47.
National Journal:
2022 – Bismo, A., Sylvia, S., & Halim, W. (2022). Pengaruh key opinion leader terhadap customer engagement dengan brand awareness sebagai variabel intervening pada jockey indonesia. Jurnal Bisnis Darmajaya, 8(2), 120-127.
2021 – Bismo, A., & Gunawan, Y. (2021). Pengaruh product dan service quality pada customer trust dan dampaknya terhadap purchase intention studi kasus: PT. Indotehnik cipta sembada. Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi, 17(2), 177-190.
2021 – Bismo, A., Halim, W., & Erwinta, M. A. (2021). Knowledge Management Strategy, Innovation, and Performance in Small Business Enterprise in Indonesia. The Winners, 22(1), 67-73.
2020 – Hidayat, D., Bismo, A., & Basri, A. R. (2020). The Effect of Food Quality and Service Quality Towards Customer Satisfaction and Repurchase Intention (Case Study of Hot Plate Restaurants). Jurnal Manajemen Bisnis, 10(01), 01-09.
Website Articles:
2015 (Jul) – 2016 (Okt) Apple fruit or…? (4 parts),
Link: https://sbm.binus.ac.id/2015/07/07/apple-fruit-or-part-1-brand-awareness/
2016 (Okt) Makaroni Ngehe: Brand Name (2 parts),
Link: https://sbm.binus.ac.id/2016/10/04/makaroni-ngehe-brand-name-differentiation-part-1/
2017 (Jul) Is it beneficial? (2 parts),
Link: https://sbm.binus.ac.id/2017/07/04/is-it-beneficial-part-1/
2017 (Jul) Kupon…Kupon… (2 parts),
Link: https://sbm.binus.ac.id/2017/07/04/kupon-kupon-part-1/
Case studies:
2019 – The Survival Strategies in E-Commerce Industry: A Case of Traveloka Indonesia
2019 – A Giant Who Lose their Grip on The Market: A Case of PT.Sariwangi
2018 – Online Based Application vs Conventional Logistic Company: A Case of JNE and GO – Send
2017 – Conwood House in 7 Days: Disruptive Business Model
Link: https://bbs.binus.ac.id/casecenter/case-study/?keyword=aryo+bismo&category=
Professional Engagement
PT SIGMA Research, Tangerang, 2012 July – Nov as research executive Examining market issues, gaining understanding of consumer behavior, creating reports and presenting the findings in a concise manner.
Reward & Grants
Reward:
2023 – Rector’s Award for best teaching award
Grants:
2019 – Penelitian Terapan BINUS, Tittle: Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: a case study at PT. Soltius Indonesia
2020 – Penelitian Terapan BINUS, Tittle: Pengaruh social media marketing, corporate social Responsibility terhadap entrepreneurial ambidexterity Serta dampaknya pada innovation performance UMKM di Jakarta
2021 – Penelitian Terapan BINUS, Tittle: Meningkatkan Kepuasan Kinerja Bisnis dan Customer
Engagement Melalui Social CRM UKM di Jakarta