Curriculum and Courses

The Global Business Marketing Program at Binus University is designed to provide students with a comprehensive understanding of modern marketing practices in a global context. The curriculum blends theoretical knowledge with practical applications, focusing on key areas such as global strategic marketing, digital marketing, consumer behavior, marketing data analytics and research, product and brand management, as well as pricing and retailing. Through a dynamic course structure, students will gain critical skills in data-driven decision-making, cross-cultural communication, and global business development, preparing them to navigate complex international markets and lead innovative marketing campaigns. With a combination of core courses, electives, and hands-on projects, the program offers a well-rounded education that aligns with industry demands and future career aspirations.

The marketing process revolves around creating value for customers and building lasting relationships. It begins with understanding marketplace and customer needs through Marketing Management and Consumer Behavior courses, which teach students how to identify and analyze target markets. Based on that, students will learn how to construct integrated marketing programs through courses such as Product & Brand Strategy, Retailing & Omni Channel, Digital Marketing, and Pricing. Finally, the process is sustained by nurturing customer relationships, a key focus of the Sales and Customer Relationship Management and Marketing Data Analytics and Research courses, ensuring long-term loyalty and engagement. Together, these courses equip students to manage the entire value-creation process and build strong, lasting customer connections.

For further details on courses that must be taken, please visit this page: https://curriculum.binus.ac.id/program/global-business-marketing/

Course Structure for Binusian 2028

 Sem Code Course Name SCU Total
1 CHAR6013005 Character Building: Pancasila 2 20
ECON6099005 Business Economics - (AOL & AIE) 4
ISYS6181005 Management Information Systems for Leader 4
MATH6176005 Business Mathematics 2
MKTG6318005 Marketing Management1&2 - (AOL) 4
MGMT6011005 Introduction to Management and Business1 - (AOL) 4
Foreign Language Courses 0
2 CHAR6014005 Character Building: Kewarganegaraan 2 20
ACCT6351005 Accounting for Business 4
MGMT6012005 Human Resources Management - (AOL & AIE) 4
STAT6206005 Business Statistics I 2
MKTG6297005 Consumer Behaviour1&2 2
COSC6011005 Foundations of Artificial Intelligence 2
MGMT6297005 Operations Management2 4
Foreign Language Courses 0
3 BUSS6066005 Business Ethics2 - (AOL) 2 20
LANG6027005 Indonesian 2
MKTG6271005 Product & Brand Strategy1&2 2
MKTG6295005 Digital Marketing (360 Degree Media Planning)1&2 - (AIE) 4
STAT6207005 Business Statistics II - (AOL) 2/2
FINC6001005 Financial Management 4
MKTG6320005 Pricing Strategy 2
Foreign Language Courses 0
4 CHAR6015005 Character Building: Agama 2 20  
BUSS6171005 Business Sustainability2 - (AOL) 4
ENTR6510005 Entrepreneurship: Prototyping 2
MKTG6321005 Marketing Data Analytics - (AOL & AIE) 4
MKTG6322005 Sales and Customer Relationship Management - (AIE) 4
MKTG6237005 Global Strategic Marketing: Asia Pacific Perspective1&2 4
Foreign Language Courses 0
5 ENTR6511005 Entrepreneurship: Market Validation 2 20
MKTG6631005 Marketing Research 3/1
MKTG6270005 Retail and Omni Channel1&2 2
MKTG6323005 Advanced Topic in Marketing 2
Minor Program 10
Free Electives 10
6 Enrichment Program I 20 20
7 Enrichment Program II 20 20
8 MGMT6405005 Pre-Thesis 2 6
MGMT6411005 Thesis 4
MGMT6040005 Thesis 6

TOTAL CREDIT 146 SCU
1) This course is delivered in English 2) Global Learning System course -) AOL - Assurance of Learning Process System -) AIE - Artificial Intelligence Embedded Course Minor or Free Electives: -) For 5th Semester: Students are required to choose Minor or Free Electives, For Free Electives, students are required to choose from the list of Free Electives in Appendix. Foreign Language Courses: Students will take foreign language courses according to BINUS University English proficiency test results. See foreign language courses appendix for the details. Students must pass with a minimum Grade of C. Pre-thesis (2 SCU) & Thesis (4 SCU) can be taken in the 6th and/or 7th semester by the students who meet the requirements from the Study Program/Program Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester): -) Student will take one of enrichment program tracks (off campus). Enrichment Track Scheme
Track Semester 6 Semester 7
IN RS EN CD SA IS etc IN RS EN CD SA IS FS etc
1 V V
2 V V
3 V V
4 V V
5 V V
6 V V
7 V V
8 V V
9 V V
10 V V
11 V V
12 V V
13 V V
14 V V
15 V V
16 V V
17 V V
18 V V
19 V V
20 V V
21 V V
22 V V
23 V V
24 V V
25 V V
26 V V
27 V V
28 V V
29 V V
30 V V
31 V V
Notes: IN            : Certified Internship RS          : Certified Research EN          : Certified Entrepreneurship CD          : Certified Community Development SA           : Certified Study Abroad IS            : Certified Specific Independent Study FS           : Further Study etc           : Study Program Special Purposes Notes: Student will take one of enrichment program tracks  

Source : BINUS UNIVERSITY OFFICIAL CURRICULUM SITE