Course Background

In a fast-evolving business landscape, innovation is no longer optional—it is a necessity for organizational survival and growth. Traditional problem-solving methods often fail to capture user needs or adapt quickly to change. Design Thinking provides a structured yet creative approach to innovation by putting users at the heart of the process. It blends analytical reasoning with creative exploration to generate solutions that are desirable, feasible, and viable.

This course introduces participants to the core principles and tools of Design Thinking. Through hands-on exercises, participants will learn how to empathize with users, define challenges, ideate creatively, prototype quickly, and test iteratively. By the end of the program, participants will be able to apply Design Thinking to drive innovation in products, services, and internal processes, contributing to a culture of continuous improvement and entrepreneurial thinking.

Course Objectives

By the end of this program, participants will be able to:

• Understand the philosophy, principles, and stages of Design Thinking.
• Develop empathy and deep user insight to identify real needs and opportunities.
• Apply practical tools for ideation, prototyping, and validation of innovative ideas.
• Build customer-oriented products and services aligned with business goals.

Foster a collaborative and experimental culture within their teams and organizations.

Course Method

This program uses Participant-Centered Learning to ensure active engagement and retention. Methods include:

• Interactive Lecturing: To provide essential frameworks and concepts.
• Group Discussion & Sharing: To exchange insights and perspectives.
• Design Workshops & Activities: To experience the design thinking process hands-on.
• Individual and Group Presentations: To strengthen communication and persuasion skills.

Participants will work on a mini design challenge throughout the course to apply each stage of the Design Thinking framework in practice.

Course Outline

Course Schedule

*The schedule may change; please check with our team for confirmation.

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