Digital business has become increasingly important in today’s era because of the rapid growth of technology and the internet. With the rise of digital platforms and online commerce, businesses are leveraging digital tools to expand their reach, increase their customer base, and improve their operational efficiency. Digital business also enables companies to gather and analyze data to make better decisions, optimize their marketing strategies, and tailor their offerings to meet the needs of their target audience.

A report by the Institute for the Future, in partnership with Dell, predicts that 85% of jobs that will be available in 2030 haven’t been invented yet. Studying Digital Business means preparing early for an uncertain future. For undergraduate students, studying digital business can be a valuable investment for their future careers. Here are some reasons:

High demand for digital skills: In today’s job market, employers are increasingly looking for candidates with digital skills. Studying digital business can help undergraduate students develop the skills they need to succeed in a digital world, such as social media marketing, data analysis, and web design.

Wide range of career opportunities: Digital business is a broad field that encompasses a wide range of careers, from digital marketing to e-commerce management to web development. By studying digital business, undergraduate students can gain exposure to different areas of the industry and explore which careers align with their interests and skills.

Potential for entrepreneurship: Digital business has also created opportunities for entrepreneurs to start their own businesses and reach a global audience. By studying digital business, undergraduate students can learn how to leverage digital tools to launch and grow their own ventures.

While other DB programs focus on various digital tech solutions to business issues, the DigiBus program at BBS IUP focuses on various business solutions to digital tech issues. Students will learn and practice how technology can change business performance, and more importantly, how to utilize technology to create new business opportunities by developing ecosystems and networks.

Upon completion of the programs, students will possess these competencies :

  • Keeping on top of emerging new technologies.
  • Understanding what tech is available and utilized for business.
  • Using devices, software, and applications in business.
  • Communicating, collaborating, and sharing information with others using digital tools.
  • Staying safe and secure in navigating a digital environment.
  • Being able to work with data, making business sense of numbers, communicate business insights to others, and question the data when necessary.