Welcome to

DIGITAL BUSINESS

Location Available in 1 Campus
  • BINUS @JWC Senayan
Length of Study 4 Years
Academic Title S.Bns
AACSB
As the world’s largest business education alliance, AACSB International (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Founded in 1916, AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide. AACSB International (AACSB) announces that BINUS Business School at Bina Nusantara University has earned accreditation.
View More >
AACSB
BINUS' SUSTAINABLE DEVELOPMENT GOALS
Fostering and Empowering through global community development and sustainable innovation.

WHY DIGITAL BUSINESS

The Digital Business program combines Business, Information Systems, and Finance to prepare learners for the fast-changing digital economy. It equips them with the skills to use technology to improve business performance, create new opportunities, and build digital ecosystems. Supported by the Digital Business Learning Pathway, the program guides learners from foundational courses in the early semesters to a hands-on capstone project and advanced enhancement courses, ensuring steady growth in both competence and confidence. Graduates will be able to analyze data, use digital tools effectively, communicate and collaborate in secure online environments, and explore careers in digital marketing, e-commerce, and finance, or even launch their own ventures. Have a look at our complete curriculum to see how the program can shape your future.

LECTURER

OUR 3 PILLARS

The Digital Business program is built upon three core pillars — Business, Information Systems, and Finance — that together provide a strong and balanced foundation for understanding how technology drives modern organizations. These pillars equip students with the knowledge and skills to analyze data, design digital solutions, and make informed financial decisions, preparing them to create value and lead in today’s technology-driven economy
Business
In the business pillar, students build a strong foundation in management, marketing, entrepreneurship, and strategy. Courses such as Design Thinking, Digital Marketing, and Sustainable Business Models help students understand how to create value, manage organizations, and innovate in today’s digital economy.
More Detail
Information Systems
The information systems pillar focuses on how technology drives business transformation. Students learn about database systems, data analytics, big data, user experience design, artificial intelligence, and digital operations. This pillar equips them to analyze information, design solutions, and apply digital tools that improve decision-making and business performance.
More Detail
Finance
The finance pillar prepares students to navigate the financial side of digital business. Topics include accounting for digital business, digital banking, financial management, and fintech. Through this pillar, students gain the skills to manage resources, understand financial data, and explore innovative financial technologies that are reshaping industries.
More Detail

NEWS

  • Why the Digital Business Program Prepares Graduates for Top Career Prospects in 2030 and Beyond

  • Global University Pathways at BINUS Digital Business IUP

  • Industry-Recognized Certifications at BINUS Digital Business IUP

EVENT

     

 

     

 

     

 

KNOWLEDGE HUB

  • From Clicks to Commands

    How Agentic Commerce Changes the Way We Buy Online commerce has always been built around human effort. We search, compare, read reviews, add items to carts, and decide when to buy. Agentic commerce introduces a different logic. Instead of people doing every step, AI agents act on their behalf. The shift is not sudden. It […]
    From Clicks to Commands
  • How Digital Transformation is Reshaping Life Insurance Services

    In today’s rapidly evolving business environment, digital transformation is no longer optional. Industries across the globe are adopting digital technologies to stay competitive and meet changing customer expectations. The insurance sector is a strong example of this shift, and recent developments in the UK life insurance market show how digital transformation is enhancing service delivery […]
    How Digital Transformation is Reshaping Life Insurance Services
  • How Dior is Using AI and Smart Data to Modernise Warehouse Logistics

    Luxury fashion house Dior is transforming how it handles logistics by bringing artificial intelligence and smart data capture into its warehouse operations. The goal is to make processes faster, more accurate, and better connected from the warehouse to the customer. Dior has partnered with technology firms Scandit and Hardis Supply Chain to upgrade its supply […]
    How Dior is Using AI and Smart Data to Modernise Warehouse Logistics