Graduates who choose the entrepreneurial pathway begin their careers by creating or joining early-stage ventures as startup co-founders, business owners, or entrepreneurial team members. At this stage, they focus on identifying real market problems, validating ideas, and building minimum viable products using digital tools and platforms. As their ventures grow, they progress into founders and digital entrepreneurs who manage operations, teams, partnerships, and financial sustainability. Over the long term, this pathway can lead to roles such as serial entrepreneur, founder and CEO, venture builder, or entrepreneurial leader who creates, scales, and invests in multiple businesses. Well-known examples include Nadiem Makarim, who built Gojek from a startup into a regional digital platform, and Jack Ma, who grew Alibaba Group into a global digital ecosystem.

This career pathway fits the Digital Business curriculum because entrepreneurship is embedded across strategy, innovation, analytics, and execution. Design Thinking in Digital Business trains students to discover and validate opportunities. Start-up and Product Launching and Sustainable Digital Business Model prepare them to design scalable ventures. Digital Marketing, Digital Retail and Merchandising, and Digital Business Operations equip them with customer acquisition and operational skills. The Entrepreneurship Program, internship, research, and community development components provide real-world exposure, ensuring graduates are prepared to pursue entrepreneurship in a structured, responsible, and sustainable way.