A digital transformation specialist supports organizations as they adopt new technologies and shift toward more efficient and innovative ways of working. Specialists assess business processes, recommend digital tools, and coordinate projects that improve performance, enhance customer experience, and strengthen competitiveness.

The Digital Business program prepares students for this role through courses in information systems, business operations, and finance. With practical skills in data analytics, digital platforms, and emerging technologies, graduates can help companies navigate change and succeed in the digital economy.