A digital marketing specialist helps businesses connect with their audiences through online channels such as social media, search engines, email, and digital advertising. They plan campaigns, create engaging content, and use analytics to measure impact and improve results.

This role requires creativity, communication skills, and data-driven thinking. Specialists often experiment with different platforms and strategies to find the best way to reach customers. With digital marketing at the heart of modern business, this career offers many opportunities in both startups and established companies.