Digital Business Curriculum

This course develops students’ ability to communicate effectively in Bahasa Indonesia, both spoken and written, through essays, academic writing, speeches, and presentations, while also introducing non-native speakers to Indonesian grammar and socio-cultural understanding for daily and professional use.

This course develops responsible citizenship by fostering nationalism, social awareness, adaptability, and collaboration as part of the Character Building curriculum.

This course develops effective business communication skills, integrating AI tools to enhance writing, presentations, and personalized communication strategies.

This course introduces basic mathematical techniques, including algebra, calculus, matrices, and finance mathematics, for solving business and management problems.

This course examines how digital transformation, technology disruption, and artificial intelligence reshape business models and create new opportunities in the global digital economy.

This course introduces the foundations of cloud computing, databases, and data analytics, guiding students to understand how digital businesses store, manage, and transform data into actionable insights.

This course introduces financial and managerial accounting, focusing on preparing financial statements for both external and internal decision-making.

This course explores human relations with God, others, and nature, fostering faith, tolerance, collaboration, and social awareness through project-based learning.

This course develops students’ academic discourse skills in reading, writing, and speaking, with emphasis on essays, presentations, and essential academic practices such as paraphrasing, summarizing, and referencing.

This course introduces business statistics for the Digital Business program, covering descriptive statistics, probability, hypothesis testing, and data analysis.

This course introduces sustainability management by combining frameworks with real business cases, focusing on stakeholder engagement, sustainable practices, and performance measurement in global and local contexts.

This course introduces user experience research and interface design through practical application of usability principles, hands-on prototyping with Figma, and usability testing using SUS and UMUX to create effective and human-centered digital solutions.

This course examines digital banking and fintech trends, exploring the integration of technology, banking performance, and collaboration between traditional banks and fintechs.

This course develops students’ academic discourse in reading, writing, and speaking, integrating essay writing, oral presentations, and language-focused workshops on grammar, syntax, and academic vocabulary.

This course guides students through the digital entrepreneurship journey, from idea development to launching and managing digital businesses with a strong focus on customer experience.

This course introduces fundamental marketing theories and concepts, focusing on creating customer value and engagement in today’s fast-changing digital and social marketplace.

This course introduces operations and supply chain management with a focus on how digital technologies, including AI, drive efficiency and solve contemporary business challenges.

This course introduces students to the use of data analytics tools and visualization techniques to transform business data into actionable insights through hands-on projects using Tableau and Google Looker Studio.

This course explores ethics and leadership in the digital business era, examining theories and practices that help leaders manage stakeholder demands and foster values-driven, ethical organizations.

This course introduces business research as a systematic inquiry to solve problems and prepares students to design and compose their final project.

This course explores retail and merchandising in the digital age, covering fundamental concepts, strategies, and technologies that shape modern retail practices.

This course introduces digital analytics, marketing components, and research planning to help students understand and apply digital marketing in emerging business contexts.

This course explores how Business Intelligence and data visualization can be used to communicate insights and create data driven stories through hands on projects using Tableau.

This course equips accounting and finance students with intermediate knowledge of financial decision-making, value creation, and financial performance analysis within a global context.

Enrichment Program:
1. Internship,
2. Entrepreneurship,
3. Research, or
4. Community Development

or

Study Abroad for a 1.5 + 2.5 Double Degree Program at Western Sydney University and take General Elective Courses.

Study Abroad for a 3 + 1 Double Degree Program) to:

1. Edinburgh Napier University,
2. Cologne Business School, or
3. Royal Melbourne Institute of Technology (RMIT)

and take General Elective Courses and Thesis (Semester 9)