Digital business has become one of the most important drivers of growth in today’s world. With the rapid rise of technology and the internet, companies are transforming the way they operate, connect with customers, and compete globally. Digital platforms, e-commerce, and online services allow businesses to expand their reach, attract wider audiences, and improve efficiency. At the same time, digital tools make it possible to gather and analyze data, optimize marketing strategies, and create personalized experiences for customers.

Research shows just how fast the landscape is changing. A report by the Institute for the Future, in partnership with Dell, predicts that 85% of the jobs that will exist in 2030 have not been invented yet. This means that students entering university today will graduate into a world where adaptability, digital skills, and innovation are more important than ever. Studying Digital Business is therefore not only about keeping up with technology, but also about preparing for a future of work that is uncertain, fast-moving, and full of opportunity.

There are several reasons why pursuing a degree in Digital Business is a valuable investment for undergraduate students:

  1. High demand for digital skills
    Employers everywhere are looking for graduates who can use digital tools effectively. Skills in social media marketing, data analysis, digital finance, and web-based platforms are no longer optional—they are essential in almost every industry. A Digital Business program gives students a competitive edge in the job market by building exactly these capabilities.
  2. Wide range of career opportunities
    Digital Business is a broad and versatile field. Students can explore careers in digital marketing, e-commerce management, fintech, product development, or business intelligence. The program also introduces students to different areas of the industry, helping them discover where their interests and talents align.
  3. Potential for entrepreneurship
    Digital tools have lowered barriers for anyone who wants to start a business. From online stores to app-based services, entrepreneurs can reach global audiences faster and more effectively than ever before. The Digital Business program equips students with the knowledge to design business models, use digital platforms strategically, and grow their ventures in a competitive digital marketplace.

Unlike many other Digital Business programs that focus mainly on applying technology to solve business problems, the DigiBus program at BBS IUP takes a different approach. Here, students learn how business knowledge can be applied to technology itself—how to turn digital innovation into opportunities for growth, performance improvement, and ecosystem building. This perspective ensures that graduates are not just users of technology but creators of new digital value.

Upon completing the program, students will graduate with a portfolio of competencies that prepare them for leadership in the digital economy, including:

  • Staying current with emerging technologies and understanding how they are applied in business is vital for careers such as Digital Transformation Specialist or Innovation Consultant.

  • Using devices, software, and applications effectively in professional contexts, a skill required for roles like E-Commerce Manager and Digital Marketing Specialist.

  • Communicating, collaborating, and sharing information in digital environments securely, an essential ability for careers such as Business Intelligence Analyst and Digital Business Specialist.

  • Analyzing and questioning data to make informed business decisions, which directly supports careers in Business Intelligence and Fintech.

  • Turning insights into strategies that drive growth and innovation, a core competency for future Startup Founders and Digital Product Managers.

The Digital Business program combines Business, Information Systems, and Finance into one integrated curriculum. It equips students not only to adapt to the digital future but to shape it. Whether they aim to become startup founders, e-commerce managers, digital finance specialists, or transformation leaders, graduates will be ready to thrive in careers that are shaping the economy of tomorrow.