Your Role: Chief Product Officer (CPO)

You are responsible for defining the future services of a major digital platform. Chief Product Officers shape digital ecosystems by designing products that solve real problems while driving long-term growth and innovation.

Objective

Understand how digital platforms sustain growth through continuous innovation.

Scenario

Gojek is one of the most widely used digital platforms in Southeast Asia, offering transportation, food delivery, payments, and many on-demand services. Competition among platforms is increasing rapidly. To remain competitive, Gojek must continuously introduce new services that create value for users and partners. You have been invited to propose the next major feature or service.

Think About

  • Which users the new feature should target

  • What problem it solves

  • How it creates value for customers

  • How it could generate revenue

  • Why users would adopt it over alternatives

This case is part of the Digital Business Challenge used in campus workshops.