A digital product manager leads the creation and growth of new digital products, from apps and platforms to online services. They work closely with designers, engineers, marketers, and business leaders to ensure that products meet customer needs and deliver business value.

Product managers act as a bridge between business strategy and technology. They define product goals, prioritize features, and use customer feedback and data to improve performance. This role is ideal for students who enjoy both problem-solving and leadership, and who want to bring new ideas to life.