Your Role: Digital Transformation Leader

You are responsible for guiding a traditional business toward a competitive digital future. Digital Transformation Leaders redesign how organizations operate, helping traditional companies evolve into modern digital enterprises.

Objective

Understand how digital technologies change customer behavior, business models, and competition.

Scenario

A long-established local bookstore has experienced declining sales over the past five years. Customers increasingly purchase books through online marketplaces and digital platforms. The store currently operates only as a physical retail outlet with no significant online presence. The owner wants to remain competitive in the digital economy.

Current Situation

Strengths

  • Trusted local reputation
  • Loyal older customer base
  • Physical browsing experience

Weaknesses

  • No online sales channel

  • Limited awareness among younger customers

  • Competition from e-commerce platforms

  • Declining foot traffic

Think About

  • How customers can discover the store online

  • Which digital platforms could be used

  • How technology can improve customer experience

  • New revenue opportunities enabled by digital channels

This case is part of the Digital Business Challenge used in campus workshops.