Your Role: Chief Marketing Officer (CMO)

You are the Chief Marketing Officer responsible for driving customer growth, brand visibility, and revenue using digital channels and data insights. Chief Marketing Officers lead customer growth in digital organizations by using data, digital platforms, and brand strategy to attract and retain customers in competitive markets.

Objective

Understand how real business data can be used to make strategic marketing decisions in the digital economy.

Scenario

A neighborhood café located near a secondary school has experienced fluctuating sales. The owner recently began using digital channels such as delivery applications and Instagram ordering, but is unsure which strategies are effective. You have been asked to analyze performance data and recommend actions that will increase customer and revenue.

Operational Data

Think About

  • When demand is highest
  • Which channels drive the most value
  • How promotions influence customer behavior
  • What strategic actions could improve performance