Graduates of the Digital Business program are business-oriented digital professionals who are trained to analyze, design, and improve how organizations create value in the digital economy. They combine business strategy, data analytics, digital technology understanding, and customer-centric thinking to support organizational growth and transformation across industries.

At the early stage of their careers, graduates work in analytical and executive roles such as digital business analysts, transformation analysts, marketing and customer analytics executives, partnership and business development roles, and ERP or IT business analysis positions. In these roles, they support strategic planning, digital initiatives, system adoption, customer experience improvement, and data-driven decision making.

What distinguishes these graduates is their ability to bridge business and digital systems. They understand digital business models, platforms, and ecosystems, while also being comfortable working with data, enterprise systems, and operational processes. They are not trained as programmers or engineers, but as business leaders who use digital tools and data effectively.

The curriculum equips graduates with strong problem-solving and innovation capability through design thinking, user experience research, and product and startup development. They are also exposed to real-world complexity through internships, entrepreneurship, research, and community engagement, ensuring they can operate in dynamic and uncertain environments.

Over time, as they gain professional experience, graduates are well positioned to progress into senior leadership roles such as Digital Transformation Leader, Chief Digital Officer, Chief Marketing Officer, Chief Data Officer, Chief Information Officer, Head of Strategic Partnerships, Managing Director, or Consulting Partner. These long-term outcomes are supported by the program’s integrated focus on strategy, analytics, operations, leadership, and ethics in digital business.