Jakarta, 24 October 2025 – The final day of International Lecture Week 2025 at BINUS Business School marked the culmination of an inspiring week of global knowledge exchange under the theme “Future-Ready Business: Reimagining Work, Wisdom, and the Wired World.” Over five days, international speakers, academics, and industry experts shared insights on digital transformation, leadership, sustainability, and innovation, guiding students toward a deeper understanding of what it means to lead in the digital age.

Day 5 featured a dynamic mix of topics connecting artificial intelligence, strategic thinking, and human adaptability. Assoc. Prof. Dr. Rohail Hassan (Universiti Utara Malaysia) opened with Leveraging AI in Academic Research – Undergraduate, exploring how AI enhances research efficiency and academic creativity. Dr. Jackie Cameron (Edinburgh Napier University) followed with The New Rules of Search Marketing – Visibility in the Age of AI and Zero-Click Search, offering new perspectives on digital marketing strategy in a world shaped by algorithms.

From Universidad del Pacífico, Pía Espinel introduced Digital Business Fundamentals, setting the tone for how digital transformation reshapes organizations and economies. Dr. Xiang Li (University of Glasgow) and Dr. Yerki Basuki (FKS Group) continued the conversation on Strategic Management and Strategic Development Supported by AI, underscoring the importance of data-driven leadership and agile decision-making in today’s volatile market.

The human side of leadership was also front and center. Prof. Dr. Yuli Suseno (RMIT University) spoke on The Power of Mindset to Thrive in Times of Uncertainty, encouraging future leaders to balance technical expertise with emotional intelligence. Meanwhile, Dr. Qaisar Iqbal (Al Yamamah University) closed the day with Workforce Neurodiversity as an Opportunity in the Current Era, reminding participants that inclusivity and diversity are essential for innovation in modern organizations.

For Digital Business students, the final day captured the spirit of the program—bridging business strategy, digital technology, and human insight. Throughout the week, students engaged directly with experts from leading universities and global companies, learning how future-ready leaders must think critically, act ethically, and innovate sustainably.

As International Lecture Week 2025 concludes, BINUS Business School reaffirms its commitment to shaping globally minded professionals who can navigate complexity, embrace technology, and lead with purpose. The event stands as a testament to the power of collaboration between academia and industry—and to BINUS’s mission of preparing students not only for the future of work, but for the future of leadership itself.