Jakarta, 20 October 2025 – BINUS Business School officially opens International Lecture Week 2025, bringing global experts and industry leaders to explore the theme “Future-Ready Business: Reimagining Work, Wisdom, and the Wired World.” The first day of this four-day event is set to inspire students and participants with discussions that highlight the intersection of technology, leadership, and entrepreneurship in today’s rapidly changing digital economy.

On Day 1, participants will hear from distinguished speakers such as Dr. Katrin Kalmurand, who will speak on advancing human awareness in the age of AI, and Dr. Elvira Bolat, who will discuss the ethical and creative implications of generative AI in influencer marketing. Leadership in the digital era will also take center stage, with Prof. Dr. Marcus Luamann addressing cross-cultural business communication, Dr. Jin Sasaki focusing on leadership and sustainability with AI, and Ms. Dina Fani Permana sharing insights on Gen Z leadership.

Entrepreneurship and innovation will feature strongly with Mr. Yukka Herland, CEO of Brodo, presenting his entrepreneurial journey, alongside Prof. Dr. Renato Pereira, who will discuss emerging technologies as enablers of new business opportunities. Meanwhile, sessions on Indonesia’s business outlook, health and sustainability, and human-centered organizations ensure that local and global perspectives come together.

For Digital Business students, Day 1 offers valuable exposure to real-world cases and future-facing insights that align with their curriculum in business, information systems, and finance. By engaging with international experts, students gain a firsthand understanding of how technology, ethics, and leadership converge to shape business innovation.

As International Lecture Week 2025 begins, Day 1 sets the tone for an inspiring exchange of knowledge, preparing students not only to adapt to the future of business but to lead it.