On October 2006, Bambang Asmarabudi, General Manager of Marketing and Promotion of Yamaha Motor Kencana Indonesia (YMKI), was irritated as he and his team would face Mid-Year meeting the next day.

The fact that only ten to thirteen percent of these female inhabitants were motorcyclists made very large open market for prospective female consumer. From the supplier side, it seemed manufacturers were aware of the fact, but they were unsure of this female market prospect.

Although the sales unit sales grew from 2003 to 2006, Bambang was irritated by the reality that Yamaha Mio was not bought by women as target market. He wondered if he and his team should make adjustments to the marketing strategy facing this unexpected trend.

Budi Raharjo has been interested in participating in the digital music business since he saw the big music market still ignored by the Major Labels recoding companies.  In his blog, Budi often receives complaints from the amateur musicians who want to take action in the recording world or distribute their music recording product, but they still meet with a lot of obstacles.

According to Budi Raharjo, a Canadian doctor graduate, to run a musical digital shop is to meet the continuous need for music which becomes more personal day by day.  The consumers need more choices of songs.  Unfortunately Budi thinks, there are still many people who like to buy pirated CD and MP3 or illegally downloading songs in the internet.  He thinks then why don’t we provide software that makes downloading legal.

Music Industry Architecture changed dramatically with the introduction of the MP3 format, which was started in April 1989 by Fraunhofer Institute when it patented the new audio format. Compressed audio could now be easily transferred from PSTN (Public Switch Telephone Network) through a dial-up connection.

CD Audio format and analog cassette were substituted by the MP3 audio format, which is approximately one-tenth of the size of a CD Audio file. The MP3 format can be stored in any available portable storage such as USB flash, burned to a blank CD, or even transferred to any MP3 player like iPod and smart phone.

However, one drawback is the MP3 audio format is so flexible then anyone can easily copy or duplicate the digital song, leading to copyright infringement. File sharing technology, namely peer-to-peer (client to client) such as NAPSTER is a nightmare to any recording label.

The two approaches for digital music distribution are copy protection in which DRM (digital right management) technology is used, and the copyright protection where accountability is used for each customer with the support of watermarking technology.

The issue of copyrighting in Indonesia’s music industry has been a long and forgone story. Based on 2004 data from The Age website, Indonesia ranked 4^th in the illegal music industry market, worth as much as US$ 89 million (as much as 80% of the total music industry)