H. Toto Edrinal Sebayang, S.Kom., M.M., M.H.

H. Toto Edrinal Sebayang, S.Kom., M.M., M.H.

Toto Edrinal Sebayang was the winner of the CIMB EMERALD AWARD 2017 from CIMB Bank Malaysia and Best Teaching & Best Lecturer Award Nominee at BINUS University in 2018, 2019 and 2020. He was recognized as one of the Five Most Outstanding Students from Prasetiya Mulya University in 2011. The author had twelve years’ experience in CIMB Niaga Bank Indonesia where he was Assistant Vice President with his last position as Test Management Head. He joined Binus Business School undergraduate program as a faculty member in 2015. Toto Edrinal Sebayang holds an undergraduate degree in Computer Science and a master’s degree in Business Administration (MBA Finance) and Business Law (in trade, investment, competition and policy law). He also taught at CIMB IT Academy as an IT Trainer for topics related to System Development Life Cycle (SDLC) and Quality Assurance. In 2018, he was sent by CIMB Niaga Bank Indonesia to Cambridge Judge Business School (CJBS) to enroll in the Emerging Banking Leaders Program. In 2019, the author was also selected as a Microsoft Master Trainer after successfully completing a six-month program from Microsoft Indonesia & BINUS University. Currently, he is pursuing his Doctor of Business Management degree specializing in Strategic Management at School of Business IPB University.

Case Document

Year 2020


Indonesia was facing both a pandemic and an economic crisis. Saving human lives during the coronavirus outbreak was a priority, and the treatment of the nation’s economy — amid spiraling unemployment rates — would have ramifications for the country’s future. In April 2020, the coronavirus epidemic had already spread nationwide and on April 9, 2020, the governor of Jakarta announced that large scale social restrictions (PSBB) were to be held in the capital. These restrictions were later extended until 22 May 2020. These large-scale social restrictions had a massive impact on the F&B industry. No dine-in customers were allowed as citizens were told to stay at home. More than 6800 restaurants were forced to close down and over 200,000 employees in this industry had to be laid off amid the coronavirus. The Hachi Group, a restaurant chain worried that their restaurants would become a potential source of infection. Closing outlets would mean stopping sales and producing no income without knowing when this pandemic would end, therefore while risking the future of the company. On the other hand, remaining open would produce sales but at the risk of the safety of their workers and their customers. Any decision would greatly affect the company.