Miranda Tanjung, Ph.D

Miranda Tanjung, Ph.D

Miranda Tanjung is a lecturer at the Binus Business School (BBS) Master’s Program. She has a Ph.D in International Development from the Graduate School of International Development (GSID), Nagoya University, Japan. She teaches financial management, investment management, ethical business conduct, and venture capital and private equity development courses. Her research interests include corporate finance, sustainable finance, impact investing (Environment, Social, Governance-ESG), corporate governance, capital market regulation, and anti-corruption studies

Case Document

Marketing Year 2023

[CASE STUDY] OMNICHANNEL SHOWSTOPPERS: DISSECTING THE OMNICHANNEL STRATEGIES OF MATAHARI AND MAP GROUP IN INDONESIA`S DYNAMIC MARKETPLACE

Two retail giants dominate Indonesia's bustling and vibrant retail scene, Matahari Department Store and MAP Group. These formidable competitors, each with their strengths and unique market offerings, are embroiled in an exciting battle for retail supremacy. As the market evolved and consumer tastes change, both companies have adopted an omnichannel strategy to stay ahead of the curve and win Indonesian shoppers' hearts (and wallets). As the two companies try to win their respective markets, some interesting evidence is unfolding from their respective omnichannel strategies. From seamlessly integrating online and offline channels to innovative use of personalization and data-driven decision-making, these leading retailers are helping their customers stay engaged and satisfied and get more. However, there is another type of customer. This type of customer is their investor. In this case study, we explore the competitive landscape of the Indonesian retail industry, focusing on two retail giants, Matahari Department Store, and MAP Group, through the lens of an investor. As both companies strive to excel in the rapidly evolving market, they have adopted omnichannel strategies to stay ahead of the curve, enhance customer experience, and drive growth. The case delves into both companies' financial performance, market share, brand strength, and competitive positioning. It also examines the effectiveness of their respective omnichannel strategies, which are designed to address the unique challenges of the Indonesian retail market, such as competition from e-commerce, poor infrastructure, limited consumer access, and supply chain inefficiencies. The case study highlights the importance of analyzing various factors, including the relationship between information on the merits of each company's financial performance, omnichannel strategy effectiveness, market share, brand strength, or competitive positioning, to make informed investment decisions. By comparing the omnichannel approaches and financial performance of Matahari Department Store and MAP Group, investors can gain valuable insights into their respective strengths and weaknesses. Through this investor's perspective, the case study invites readers to evaluate and contrast the investment potential of these two retail titans in Indonesia's dynamic and competitive retail industry. Ultimately, the case study aims to equip investors with the knowledge to identify the most compelling investment opportunity between Matahari Department Store and MAP Group as they navigate the challenges and capitalize on the growth opportunities in the fast-growing Indonesian retail sector.

[CASE STUDY] BLIBLI: THE GIANT ECOMMERCE DANCING ON THE STOCK FLOOR

Blibli is one of the leading e-commerce businesses in Indonesia. On 8 November 2022 Blibli conducted an initial public offering or IPO in the Jakarta Stock Exchange. With a total market capitalization of IDR 53.3 trillion, Blibli is the second largest Internet-unicorn in Asia Pacific to go IPO in 2022 and the fifth largest IPO in history in Indonesia. On the first day of trading, the price of Blibli did not move; it was stagnant at a price of IDR 450 per share. The company used the proceeds to repay their debts and expand the business, as it acquired tiket.com and collaborated with Ranch Market. From its prospectus, the proceeds were used to develop new products, cover operational expenses, improve the supporting technology facilities, and do other business actions needed.   The interesting question is how will Blibli do after the IPO? Will its share price roar or slump like the first movers, Bukalapak and Goto?