The Raid is a very special movie in Indonesian history. It reached more than 1,8 million people commercially, and it traveled to some prestigious international film festivals. The movie was also screened in commercial cinema in US, Korea, Japan, U.K, and other countries. Surely, the film breaks boundaries of the myth that always highlight the dichotomy between commercial films and art films. The film also achieved higher level of theatrical release abroad.

The case study will explore the Why and the How this movie became successful by discussing the process of its production, distribution, and exhibition.