Corkcicle, led by CEO Ben Hewitt, has strategically captured the attention of Asia-Pacific Gen Z consumers, particularly in Indonesia, through a combination of FOMO marketing and sustainable practices. Starting from innovative products like the Corkcicle Air and expanding into a diverse line of eco-friendly drinkware, Corkcicle leveraged influencers and viral marketing to enhance its appeal among young, environmentally conscious buyers. By aligning with Gen Z's values of sustainability and style, Corkcicle has established itself as a premium lifestyle brand. Looking ahead, sustaining growth will require Corkcicle to diversify its product offerings, innovate continuously, and deepen community engagement to foster lasting brand loyalty amidst growing competition in the drinkware market.

WeTV allows you to view TV episodes, movies, animation, and variety shows on internet-connected devices. The company's earlier success came from its different approach toward the international market. WeTV is the subsidiary of Tencent Video, having all Tencent Video’s features but with localization. WeTV produces its own original local series, local marketing strategy, and localized language and interface to give the most optimum experience for the users. Entering the market as a mixed profit business model, WeTV supplies free content for the audience with ads and a subscription version to watch earlier episodes than users that are using the free account. This type of business model fits the Indonesian market as they have greater willingness to watch ads as an exchange for free content. But this also limited WeTV footsteps for the past year, WeTV has been popular among the middle-low-income segments but now, as WeTV is more eager to generate profit through subscription and lessen the role of advertising income, it did bring critics to the platform. Moreover, as newer OTT comes through the industry, WeTV is not the only one providing local original content. Giant players such as Netflix, VIU, Amazon Prime, and Disney+ Hotstar have also started to make their original local productions. Moreover, many local competitors also bring more cultural fit and differentiation that threatens WeTV’s position in the market. From a commercial perspective, how can WeTV balance audience interest and succeed in this dynamic relationship in the market to last over time? Could WeTV beat its competitors and be the market leader in Indonesia OTT market? What changes in Strategy WeTV should implement to better fit the consumer?

Netflix allows you view TV episodes, movies, animation, and documentaries on internet-connected devices. Netflix has transformed the home entertainment sector during the past 20 years. Netflix disappears every time the home entertainment industry changes. It's waiting for the next consumer fad. Netflix knows its market well. It altered the market by mailing DVDs and then allowing customers to watch films anywhere. The company's early streaming success came from licensing hundreds of successful movies and TV series from content partners. Even when it started generating its own material in 2012, most Netflix customers watched non-original programs, such repeats of Friends, The Office, and Grey's Anatomy (The Walt Disney Company). In 2019, content owners began offering their services. Inspired by Netflix's success, they decided to jump into video streaming, placing them in direct rivalry with their former distribution partner. Netflix's biggest issues are ahead. How should Netflix, a single-play entertainment corporation, react to large competitors?

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. One of the main advantages that Netflix has is its technology. Especially their recommendation system. From 2012 onwards, Reed Hastings and Marc Randolph using big data to filter their user information, which removes unnecessary information from the data stream before it reaches users. Netflix offers a recommendation system that can make it easier for users to watch. Users can easily find movies or series with the type of genre or other things they like through the recommendation system offered. This is one of Netflix's ways to satisfy and gain its users.

In 2020 Netflix was able to gain 18.2 million new users. During the pandemic, many people use Netflix to deal with boredom and stress. So it became one of the factors that increased Netflix during the pandemic. However, the recommendation system also has a significant impact on Netflix. The recommendation system provides users with a sense of comfort and convenience. Customers can quickly determine which movies or series to watch according to their preferences.

The use of big data is obtained from customer history using Netflix. The weak point of big data is that there may be an excessive amount of data to process so sometimes inaccuracies are found in the recommendation system. According to this matter, Netflix tries to overcome this by dividing the task to its researchers (Exhibit 1) based on their problem solving skills. So that in using big data which is more consumer centric, Netflix hopes to improve and provide better services or products to its users.

Tea is the second favorite beverage after water globally (Exhibit 1) due to the fact that it gives health benefits, such as increasing the function of blood vessel, battling the fatigue, decreasing the cholesterol ratio and keeping our body fit. Such benefits can be obtained by drinking tea routinely for about four to six times a day. People are consuming tea on daily basis for these benefits and the growing population has created a big market for worldwide tea producers including Indonesian market. Indonesia as a country itself has been a major tea producer and ranks as the seventh on the world’s largest tea producers list supported by large consumer increase. Sariwangi, a domestic brand, was introduced back in 1973 with a ‘tea bag’ concept. This was a fresh and modern concept comparing to old concept tea which was the brewed tea. This concept made Sariwangi able to crawl to the top of tea market easily and became the biggest tea bag brand in Indonesia. In 1989, Unilever Indonesia, a consumer goods company has acquitted brand Sariwangi and started to act as the distributor of Sariwangi. For over 40 years, the brand Sariwangi has committed to give the best quality of tea for Indonesian tea consumer with lot of campaigns and innovations in between. The founder company has wished to increase the tea production and invested a large sum of money in drainage system. However the outcome didn’t go as expected and left them in a big debt. Big debt as well as the decreasing tea export volume resulted in bankruptcy of the founder company of Sariwangi in 2018 as the tea bag of the brand Sariwangi will still be produced by Unilever Indonesia.