What is a Case Study?

“Business case study is a detailed account of a real-life business situation, describing the dilemma of the ‘protagonist’—a real person with a real job who is confronted with a real problem”. (Harvard Business School)
“A record of a business issue which actually has been faced by business executives, together with surrounding facts, opinions, and prejudices upon which executive decisions had to depend. These real and particularized cases are presented to students for considered analysis, open discussion, and final decision as to the type of action which should be taken.”
(Charles I. Gragg, in Leenders & Erskine,1989)

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BCC – Booklet 2020(4)


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