Creative Ideas has been proven to be the solution in solving business problems. Before getting on finding creative ideas, usually you will need to observe and understanding the problem objectifively. Next step is to find problematic facts in that object for then could be found the core of the problem to be solved. Problems needs to be “dug” thoroughly so you can focused on solving the problem with creative ideas. Imagining how the elements could be altered sharpens creative thinking and deepens your understanding (Judkins,R., 2016).

Every activities will alaways have problems. One problem could bring up ideas needed to create a solution. One problem does not differ if observed from different perception, and will bring up solution ideas, and being observed by the other parties would bring up different ideas as well. Many ideas that emerged from one problem needs to be chosen as the absolute idea, therefore, thorough selection needs to be done. Selection should be done independently and objectively based on common sense.

A good idea should be formed from instinct, intuition, and logic. That step will produce ideas originated from common sense. The common sense approach to solving problems (Hughes, J.W., 2007 : 14). Ideas produced from common sense will often give benefits and enjoyed by everyone without causing disadvantage to other parties. Many ideas brought up from the same problem basically could be used as options to solve relevant problems. Therefore, there will be an absolute idea between the many ideas created. Therefore, every ideas should be identified thoroughly to produce an absolute idea.

Basically, a good idea only apply on the current problem that idea comes up from. Similar idea not necessarily to be used to solve a similar problem if occured in different place and time, except in the same condition as before. Aswell as any problems could adopt a well tested idea with the problem conditions having the similar condition criterias with the problem that idea appeared.

Advanced ventures basically built from creative ideas that was created to solve every problem faced by the corporation. The corporation experts are usually proficient on bringing up useful ideas to solve problems incidentally, whether short, middle, long term. Problems that appeared incidentally usually needs ideas that spontaneously brought up when that problem needs to be solved immediately. While for the ideas that were used for certain time term should be evaluated continually. This has to be done, because ideas that was formed for previous problems, that certainly has condition criteria that not necessarily compatible with the next problem. Evaluating ideas in the right place at the right time will guaranteed an opportunity for a good venture. As Keh et al (2002: 126) You could say, ‘evaluation is the key to differentiate an idea from an opportunity’ (Nielsen,S.L., Klyver,K.,  Evald, M/R., 2012 : 65).

 

References

Hughes, J.W. (2007). Environmental Problem Solving: A How-to Guide. London : UPNE, 2007.

Judkins, R. (2016).  The Art of Creative Thinking: 89 Ways to See Things Differently. London : Penguin.

Nielsen, S.L., Klyver, K., & Evald, M.R. (2012). Entrepreneurship in Theory and Practice: Paradoxes in Play. Northampton : Edward Elgar Publishing.