On every business activities problems are inevitable, from the tiniest ignorable problem, to huge problem that sometimes cannot be solved. Problems could start on every kind of events. Store just opened early in the morning, and customers come rushing into the store, and in that exact moment problem has already occurred. As well as the other way around, Store has opened early in the morning, no goods sold until noon, then a problem has already stands in front of the store keeper or the owner themselves.

Basically every problem needs a solution to be solved toroughly. Solution always comes from ideas that created based on routines that should already be done before. Problem resolution, is there the promising ideas from the previous stage are progessed  so as become problem solutions ( Hicks, M.J., 2004 : 169). Also, ideas can also be created based on musing combined with logical thinking.

For one kind of problem basically can be solved with one kind of creative idea. And so, from one problem could appear many kind of creative ideas. A same problem observing from different perceptions will create different creative ideas, aswell to the problem will appear different creative ideas if faced by different individual. Based on that fact it is understandable that one problem can be solved with alot kind of creative ideas. And so, it is obvious there is only one creative idea that can give the best outcome. Discuss and communicate alot with experienced individuals would be very helpful in finding the best idea.

Best idea is the idea that could solve most big problems of the venture that you owned. Therefore, if you are facing a problem you must find few ideas that are considered useful as a solution, Next step is to do identification of those ideas, so that you could determine which is the main idea and which are the alternatives. Identification process certainly done based on conditions that could affect your venture that currently facing a problem. Your skill in identifying existing ideas could affect your accuracy alot in solving problems. identification can given any one of many characterization : common ground, inhabiting, projecting, becoming, associating, connecting, and so on (Woodward, G.C., 2003 :1).

Creative ideas identification techniques are meant to describe those ideas based on the characteristics it held. Each identity on each ideas can be used to determine which idea is the most accurate if being applied to solve a problem. Factors that took effect on identification process when an idea is chosen : The convenience to implement it, budget needed, time needed, predicted outcome, failure probability, and so forth.

Succeeding in identifying ideas could give you pictures on how each idea positions are found. One idea could be the main option, and the other will be positioned as alternative ideas. Main idea is an idea that are predicted could give a solution and most conveinent. While alternative ideas functions as the backup option if the main idea having constraints. If an alternative idea could result in more optimal outcome, it is possible that the identification done were not accurate enough, and so the alternative supposed to be the main.

 

References

Hicks, M.J (2004). Problem Solving and Decision Making: Hard, Soft and Creative Approaches. Boston : Cengage Learning EMEA.

Woodward, G.C. (2003). The Idea of Identification. SUNY series in communication studies. New York  : SUNY Press.