People Innovation Excellence

The Rivalry Matrix Part I

Author : Ami Fitri Utami, SE., MSM

While porter aimed the five forces which may affect company’s competitiveness among industrial player without any guidance on the usage timing and event, Rivalry Matrix offer the solution. In this vein, this matrix claimed there are two important dimensions in analyzing which alternative competitive models use is the most appropriate include numbers of decision and the predictability condition of environment. In this vein, Rivalry matrix helps company to choose which strategic tools are the best to be used in varied industrial or challenges condition.

The first dimension is the decision variables. As we know that the numbers of decision variables for a company are either few or many. It’s referring to the scope of the strategic problem such as a narrow scope if one or few decision variables are included: launch of new product, entry into a new market, a capacity extension. In order to compete with a competitor, company make a decision to reduce the price selling, launching a new product, radically improving an existing product, entry a new market or combination among of those alternatives. In this situation to be more complex, more decision variables needed and more difficult to model the competitive mover for players.


Furrer, O., & Thomas, H. (2000). The rivalry matrix:: Understanding rivalry and competitive dynamics. European Management Journal, 18(6), 619-637

Published at :
Leave Your Footprint
  1. Thank you for great article

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9