STREAMING

BINUS @Senayan

CREATIVE MARKETING

Creative Marketing Streaming consists of all functions that a marketing manager or brand manager will involve in developing and implementing Marketing Planning in their company.  Because this streaming is targeted for early entry point as marketer, all students should master the core and tactical marketing strategies that have been adjusted with the development of digital disruption.  It is expected that this streaming will focus on developing the graduates with competencies either Marketing (Consumer Insights experts/Marketing Strategists) or Sales (Executors or Negotiators) or Content Producers with the skills valued by employers. The program will apply experiential learning by co-creation with industry and society and utilize technology driven analytical tools.  The program is designed to follow the classic Segmentation, Targeting and Positioning strategy, followed by the tactical strategy in product, price, channel and promotion (communication) that have been adjusted with the development in digital world.

Sem Code Course Name  SCU Total
1 ENTR8034 Design Thinking and Entrepreneurship 3 15
ACCT8XXX Accounting and Financial Management 3
MGMT8056 Leadership and Human Capital Management 2
MKTG8017 Marketing and Digitalization Strategy 2
RSCH8076 Research Methodology 3
BUSS8009 Business Analytics 2
2 RSCH8072 Research Analysis and Publication 2 16
MKTG8020 Strategic Consumer Insight and Positioning 4
MKTG8021 Digital Branding 2
MKTG8022 Product and Pricing Development 3
MKTG8023 Omni Channel Management 2
MKTG8024 Digital Integrated Marketing Communication 3
3 BUSS8023 Business Ethics 2 11
MGMT8089 Strategic Management in Business 3
MGMT8088 Thesis 6
TOTAL CREDITS     42 SCU

For more details about Creative Marketing, please visit here

DIGITAL BUSINESS

Under digital business streaming, students will learn how digital technology transforms organizational strategies, processes, and technology in each business function. With immersive and experiential study sessions, this streaming will equip students with the knowledge about digital business concepts and therefore provide an understanding of how each business function is now facing a paradigm shift following the digital disruption. Along the learning journey, students will apply the knowledge they have to assess strategic opportunities and challenges brought by existing and new digital capabilities. This streaming not only builds students’ ability to handle technological issues in business to allow them to provide innovative solutions surrounding information system development and IT implementation projects, but also strengthens the ability to cope with the non-technical issues in the digital transformation processes.

Sem Code Course Name SCU Total
1 ENTR8034 Design Thinking and Entrepreneurship 3 15
ACCT8015 Accounting and Financial Management 3
MGMT8056 Leadership and Human Capital Management 2
MKTG8017 Marketing and Digitalization Strategy 2
RSCH8076 Research Methodology 3
BUSS8009 Business Analytics 2
2 RSCH8072 Research Analysis and Publication 2 16
MGMT8048 Digital Business Management 3
FINC8018 Digital Finance and Financial Technology 3
MKTG8025 Digital Marketing and Analytics 3
MGMT8069 Digital Transformation and Technology Innovation 3
MGMT8070 IT Infrastructure and Project Management 2
3 BUSS8023 Business Ethics 2 11
MGMT8089 Strategic Management in Business 3
MGMT8088 Thesis 6
TOTAL CREDITS     42 SCU

 

PEOPLE AND LEADERSHIP

People and Leadership Streaming is designed to help individuals thrive as leaders, unleash the capabilities of others, and cultivate high-performing teams. This course leverages capability development of leaders, focuses in the process improvement of analytical decision making to help leaders flourishing people, business, and community. Through simulations, case studies and interviews with experts; students in this streaming will experience wide-ranging leadership challenges and develop the skills needed to address different situations capably and authentically.

Sem Code Course Name SCU Total
1 ENTR8034 Design Thinking and Entrepreneurship 3 15
ACCT8015 Accounting and Financial Management 3
MGMT8056 Leadership and Human Capital Management 2
MKTG8017 Marketing and Digitalization Strategy 2
RSCH8076 Research Methodology 3
BUSS8009 Business Analytics 2
2 RSCH8072 Research Analysis and Publication 2 14
MGMT8071 Leadership Execution and Planning 3
MGMT8065 Leading with People Analytics 3
MGMT8072 Leadership, Knowledge and Change Management 2
MGMT8073 International Human Resources Management 2
MGMT8074 Psychological Issues in Management 2
3 BUSS8023 Business Ethics 2 13
MGMT8089 Strategic Management in Business 3
MGMT8075 Strategic Communication and Leadership 2
MGMT8088 Thesis 6
TOTAL CREDITS     42 SCU

 

BINUS @Alam Sutera

INNOVATION & ENTREPRENEURSHIP

The streaming program of Innovation and Entrepreneurship is built around a precision-designed curriculum that will build knowledge, insights, and skills to exploit opportunities. It has been created to prepare students to launch a start-up or to drive innovation within an existing company. Students will master the core essentials of entrepreneurial management and explore areas such as opportunity appraisal and the design of conceptual business models. As students learn, they will build an innovation skillset as well as a “can do” approach to problem-solving and idea development. The program will emphasize incorporating responsible business practices and socially beneficial values. Students will emerge prepared to lead innovation, from managing corporate innovation systems (intrapreneurship) to creating new business opportunities and models (entrepreneurship).

Sem Code Course Name SCU   Total
1 ENTR8034 Design Thinking and Entrepreneurship 3 15
ACCT8015 Accounting and Financial Management 3
MGMT8056 Leadership and Human Capital Management 2
MKTG8017 Marketing and Digitalization Strategy 2
RSCH8076 Research Methodology 3
BUSS8009 Business Analytics 2
2 RSCH8072 Research Analysis and Publication 2 14
ENTR8011 Advanced Design Thinking and Entrepreneurship 3
ENTR8012 Impact Innovation and Social Entrepreneurship 2
ENTR8013 Launching and Scaling Technology Ventures 3
ENTR8014 Venture Capital and Private Equity Landscape 2
ENTR8015 Building an Entrepreneurial Venture I 2
3 BUSS8023 Business Ethics 2 13
MGMT8089 Strategic Management in Business 3
ENTR8016 Building an Entrepreneurial Venture II 2
MGMT8088 Thesis 6
  TOTAL CREDITS     42 SCU

 

BINUS @Bekasi

SUPPLY CHAIN MANAGEMENT

Supply chain management is integral to the success of any businesses. Innovative supply chain management can be one of competitive advantages for businesses. The streaming of Supply Chain Management is designed and built to equip individuals to be professionals and executives in supply chain. This streaming is for fresh graduates as well as people with some background in operation management that are looking to excel in career in the area of supply chain. The courses in this streaming program are of combined conceptual and practical approaches considering the up to date technology utilization in operation and supply chain management, such as the one brought by the digital advancement.

Sem Code Course Name SCU Total
1 ENTR8034 Design Thinking and Entrepreneurship 3 15
ACCT8015 Accounting and Financial Management 3
MGMT8056 Leadership and Human Capital Management 2
MKTG8017 Marketing and Digitalization Strategy 2
RSCH8076 Research Methodology 3
BUSS8009 Business Analytics 2
2 RSCH8072 Research Analysis and Publication 2 14
MGMT8076 Introduction to Innovative and Sustainable Operations Management 2
MGMT8077 Smart Manufacturing 2
MGMT8078 Strategic Procurement 3
MGMT8079 Logistic Operations 3
MGMT8067 Digital Supply Chain Management 2
3 BUSS8023 Business Ethics 2 13
MGMT8089 Strategic Management in Business 3
MGMT8080 Quality and Supply Chain Risk Management 2
MGMT8088 Thesis 6
TOTAL CREDITS     42 SCU