Faranita Mustikasari is a Subject Content Coordinator at Binus Business School, Binus University, Jakarta Indonesia. She has 12 years of professional experience in Nestle Indonesia and Maersk Indonesia prior pursue her passion in education and become a lecturer.
Academic Qualification:
- Doctor of Philosophy (PhD) in Management, Curtin University Australia, 2021.
- Master of Business Administration (MBA), Saxion University the Netherlands, 2012
- Chemical Engineering, 10 November Institute of Technology (ITS) Surabaya Indonesia, 1998.
Research Interest:
- Brand Management
- Consumer Behaviour
- Luxury Brand
- International/Global Marketing
- Tourism Marketing
Research:
- Mustikasari, F. (2017). The Influence of Value Perceptions and Country Origin to Luxury Purchase Intention and Brand Equity: The Case of Middle-Class Consumers in Indonesia (An Abstract). In Marketing at the Confluence between Entertainment and Analytics (pp. 453-454). Springer, Cham.
- Hendriana, E., Yudianto, B.R., & Mustikasari, F. (2014, June). Cultural values and personal background influence on travel behavior of middle-class tourists. Paper presented at the 5th International Research Symposium in Service Management, PÓ“rnu, Estonia.