Evelyn Hendriana, PhD

Evelyn Hendriana, PhD

Evelyn Hendriana is a faculty member at Binus Business School, Jakarta Indonesia. She earned her BS (Management) from University of Pelita Harapan, Indonesia; M.Sc. (Accounting) from University of Indonesia; and PhD (Marketing) from Putra Business School, University Putra Malaysia. She is also Marketing in Asia Group (MAG) Scholar’s international ambassador for Indonesia. Her main research interests are in the scope of consumer behavior, international marketing, service marketing, tourism marketing, and social entrepreneurship.

Academic Qualifications

  • Doctor of Philosophy (PhD) in Marketing, Putra Business School, University Putra Malaysia, 2019
  • Master of Science (M.Si) in Accounting, University of Indonesia, Indonesia, 2003
  • Sarjana Ekonomi (S.E.), University of Pelita Harapan, Indonesia. 2000

Research Interests

  • Consumer Behavior
  • International / Global Marketing
  • Service Marketing
  • Tourism Marketing
  • Social Media & Digital Marketing

Research & Publication

Journal publications
  • Hendriana, E., Awang, K.W., & Raja Yusof, R.N. (forthcoming). The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making. Journal of Marketing for Higher Education.
  • Siangta, S., Solichin, J., & Hendriana, E. (2020). Effect of service quality and sales promotion on customer loyalty in online transportation services. Solid State Technology, 63(5), 4561-4575.
  • Hendriana, E., Awang, K.W., Raja Yusof, R.N., & Bojei, J. (2020). The effect of sociocultural identities on study destination choice. Pertanika Journal of Social Sciences and Humanities, 28(2), 1387-1400.
  • Hendriana, E., Awang, K.W., Raja Yusof, R.N., & Bojei, J. (2019). How does sociocultural identity influence Indonesian students’ intention to study in Malaysia?. Journal of Tourism, Hospitality and Culinary Arts, 11(1), 14-33.
  • Hendriana, E. & Amaretta, M. (2014). The impact of marketing communication on brand equity of a low cost airline. Alliance Journal of Business Research, 7 (1), 13-21.
  • Hendriana, E., Mayasari, A.P., & Gunadi, W. (2013). Why do college students buy counterfeit movies? International Journal of e-Education, e-Business, e-Management, and e-Learning, 3 (1), 62-67.
  • Barata, D.D. & Hendriana, E. (2012). Mobile marketing strategy in higher education branding. International Journal of Network and Mobile Technologies, 3 (3), 1-11.
Conference proceedings & presentations
  • Farransahat, M., Bhinekawati, R., & Hendriana, E. (2020, June). Capability approach to explain the roles of university-based incubator in social enterprise development: lessons from Creative-Hub, Gadjah Mada University, Indonesia. Paper presented at the 2020 Human Development & Capability Association Conference, Auckland, New Zealand.
  • Hendriana, E. (2018, November). The potential moderating factors in international student’s choice of study destination. Paper presented at the 7th International Conference on Entrepreneurship and Business Management, Nusa Dua, Bali, Indonesia.
  • Hendriana, E., Awang, K.W., Raja Yusof, R.N., & Bojei, J. (2018, June). The effect of sociocultural identities in edu-tourism: A study on Indonesian students. Extended abstract presented at the 2018 Marketing in Asia Group (MAG) Scholar Conference, Kuching, Malaysia.
  • Hendriana, E. (2018, May). Disentangling the effect of global and national identity on consumer behavior. Paper presented at the International Conference in Innovative Business and Entrepreneurship 2018, Bangkok, Thailand.
  • Hendriana, E. & Gunadi, W. (2015, May). Middle-class teenager’s attitude and purchase decision towards branded fashion: Study on Indonesian consumers. Paper presented at the International Conference in Innovative Business and Entrepreneurship 2015, Bangkok, Thailand.
  • Hendriana, E. & Gunadi W. (2014, September). The influencers of middle-class teenagers purchasing behavior. Paper presented at the 7th Oxford Asia Retail Conference, Singapore.
  • Hendriana, E., Yudianto, B.R., & Mustikasari, F. (2014, June). Cultural values and personal background influence on travel behavior of middle-class tourists. Paper presented at the 5th International Research Symposium in Service Management, Pӓrnu, Estonia.
  • Hendriana, E. & Gunadi, W. (2013, October). Genuine or counterfeit brand: Does it matter? Paper presented at the 2nd IBSM International Conference on business, Management, and Accounting, Chiang Mai, Thailand.
  • Mangindaan, M.C.B. & Hendriana, E. (2013, March). Creating customer trust through customer relationship management. Paper presented at the 2013 International Conference on Business, Economics, and Accounting, Bangkok, Thailand.
  • Gunadi, W., Rahmawati, K.I., & Hendriana, E. (2013, March). The examination of expectancy disconfirmation theory in online shop forum. Paper presented at the 2013 International Conference on Business, Economics, and Accounting, Bangkok, Thailand.
  • Hendriana, E. & Pradibta, A. (2012, December). Determinants of consumer intention to purchase independent artist’s work. Paper presented at the 3rd International Conference in Economics, Business, and Management, Kuala Lumpur Malaysia.
  • Hendriana, E., Barata, D.D., & Hanafia, E. (2012, July). The influencers of urban adolescents’ clothing purchasing behavior in Indonesia. Paper presented at the 2012 Global Marketing Conference, Seoul, South Korea.
  • Amaretta, M. & Hendriana, E. (2011, July). The effect of marketing communications and price promotions to brand equity. Paper presented at the 2nd International Research Symposium in Service Management, Jogjakarta, Indonesia.
  • Hendriana, E., Barata, D.D., & Hanafia, E. (2011, May). Indonesian middle-class children consumer socialization. Paper presented at the 2011 Marketing in Asia Group (MAG) Scholar Conference, Wellington, New Zealand.

Rewards & Grants

Professional Membership

International Ambassador for Indonesia, Marketing in Asia Group (MAG) Scholar (2009 – present)

Awards
  • Young Service Researcher Award, The 5th International Research Symposium in Service Management, Pӓrnu, Estonia (2014)
  • Best Graduate, Faculty of Economics, University of Indonesia (2003)
  • Best Graduate, Faculty of Economics, University of Pelita Harapan (2000)